Soccer Shots franchise unit economics
Soccer Shots franchisees run children's soccer programs inside schools, parks and childcare centers across territories of about 500,000 people. Revenue per territory climbs from $222,830 at one territory to $340,540 at three, then falls to $238,096 at four or more. Profit per territory moves the other way: a single-territory owner keeps $63,007 where a multi-territory owner keeps $55,042.
- Primary source
- Soccer Shots Franchising, LLC, 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 7 for cost to open; Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- 149 of 313 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
Revenue per territory climbs from $222,830 at one territory to $340,540 at three, then drops to $238,096 at four or more. Profit per territory runs the other way: a single-territory owner keeps $63,007 where a multi-territory owner keeps $55,042. Scale buys revenue and sells margin.
- Revenue per territory peaks at three territories and falls 30% after that. $222,830, $279,445, $340,540, then $238,096 *, across 57, 50, 23 and 19 franchisees.
- The move to multiple territories raises revenue per territory 24.3% and cuts owner profit per territory 12.6%. $276,997 against $222,830 of sales, and $55,042 against $63,007 of owner discretionary profit *.
- Administrative wages per territory nearly triple with scale. $14,805 at a single-territory franchisee against $38,424 at a multi-territory one *, 6.6% of sales against 13.9%.
- A single-territory owner keeps 28.3% of sales; the 33 company-owned territories keep 20.5% and land at minus 0.4% of net income. Administrative wages take 29.1% of sales inside the company's own operation and depreciation a further 20.9%.
- The minimum royalty reaches $11,340 by year five, which takes $162,000 of sales to escape. *. The lowest-selling single-territory franchisee billed $25,099, where that minimum is 45.2% of revenue.
How much does a Soccer Shots franchise make?
The average Soccer Shots unit reported $222,830 of revenue in the 2026 FDD, and the median reported $189,390. The brand’s disclosure document puts the profit line at 28.3% of revenue. Fees come off the top first, at about 10% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Top performers
What separates the top Soccer Shots performers
Soccer Shots splits its locations into groups instead of publishing one average. The best group averaged $627,102 a year. The worst averaged $25,100. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $189,390. The average was $222,830. More than half the system is below the number the brand quotes.
Decided before you open
- Trade area and site.A 25.0× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Territory, and how much of it is real.This model sells from a territory rather than a building, quoted at 500,000 people. Two owners with the same brand and different ground are running different businesses, and density decides how much driving sits between jobs.
- What you spend to open.Opening costs $42,950 to $54,300, a 1.3× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
- Lease economics.Occupancy cost ran 3.8% of sales in this filing. The rent does not fall when sales do, so the same lease is a far heavier line at the bottom of the system than at the top. That is how a weak site compounds into a weak profit line.
Live operating levers
- Cost of what you sell.Products and materials take 43.2% of sales, against 28.3% kept at the end. Buying terms, price discipline and waste are where this is won, and each of them compounds at volume. Small movements here move the result more than anything else, because nothing else in the structure is that large.
- Occupancy, the line that does not flex.Rent and building costs take 3.8% of sales here. Sales per square foot and the hours the space is earning are the only two ways to move it, because the rent itself is fixed at signing.
- Enrolment, the operating driver.This model bills on enrolment. The licence fixes how many places exist, so what is left is how many are filled, what each is priced at, and how long a family stays. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Fees, and where the minimum bites.Fees run about 10.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
Context you underwrite around
- The reporting screen.149 of 313 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, so the numbers describe locations that cleared that screen, not the system as a whole.
- Brand-owned locations.The franchisor reports its own locations alongside the franchised ones. Treat them as indicative rather than representative: they are operated by the franchisor, usually mature, and usually few.
Line by line
What scale actually costs.
| Line | Single territory | Multi-territory, per territory | Difference | Single, share of sales | Multi, share of sales |
|---|---|---|---|---|---|
| Gross sales | $222,830 | $276,997 | +24.3% | 100.0% | 100.0% |
| Coach wages | $49,958 | $72,438 | +45.0% | 22.4% | 26.2% |
| Facility, rental and school fees | $6,763 | $14,864 | +119.8% | 3.0% | 5.4% |
| Jersey costs | $9,574 | $9,373 | −2.1% | 4.3% | 3.4% |
| Season prizes | $2,396 | $2,542 | +6.1% | 1.1% | 0.9% |
| Merchant provider | $5,873 | $6,344 | +8.0% | 2.6% | 2.3% |
| Royalty | $17,290 | $20,959 | +21.2% | 7.8% | 7.6% |
| Software fees | $2,892 | $2,529 | −12.6% | 1.3% | 0.9% |
| Brand fund fees | $1,619 | $2,238 | +38.2% | 0.7% | 0.8% |
| Variable profit | $126,466 | $145,709 | +15.2% | 56.8% | 52.6% |
| Total mixed expenses | $15,588 | $13,219 | −15.2% | 7.0% | 4.8% |
| Administrative wages and benefits | $14,805 | $38,424 | +159.5% | 6.6% | 13.9% |
| Payroll taxes and management | $17,552 | $20,480 | +16.7% | 7.9% | 7.4% |
| Office rent, utilities and supplies | $8,546 | $12,014 | +40.6% | 3.8% | 4.3% |
| Owner's salary | $6,944 | $5,634 | −18.9% | 3.1% | 2.0% |
| Total fixed expenses | $60,758 | $91,975 | +51.4% | 27.3% | 33.2% |
| Non-royalty income | $2,351 | $2,905 | +23.6% | 1.1% | 1.0% |
| Net income | $52,471 | $43,420 | −17.2% | 23.5% | 15.7% |
| Add backs | $10,536 | $11,622 | +10.3% | 4.7% | 4.2% |
| Owner discretionary profit | $63,007 | $55,042 | −12.6% | 28.3% | 19.9% |
The single-territory column is as the brand reported it.
| Line | Single-territory franchisee | Multi-territory franchisee | Company-owned |
|---|---|---|---|
| Gross sales | $222,830 | $867,122 | $6,842,971 |
| Coach wages | 22.4% | 26.2% | 15.1% |
| Facility, rental and school fees | 3.0% | 5.4% | 7.0% |
| Royalty | 7.8% | 7.6% | 7.0% |
| Total variable expenses | 43.2% | 47.4% | 37.6% |
| Administrative wages and benefits | 6.6% | 13.9% | 29.1% |
| Depreciation and amortization | 0.3% | 0.4% | 20.9% |
| Total fixed expenses | 27.3% | 33.2% | 58.7% |
| Net income | 23.5% | 15.7% | −0.4% |
| Owner discretionary profit | 28.3% | 19.9% | 20.5% |
As the brand reported it.
Administrative wages per territory nearly triple. $14,805 to $38,424 *. Coach wages rise 45% per territory and facility fees 120%, and together those three lines account for the whole of the margin lost to scale.
Coach wages rise from 22.4% of sales to 26.2%. A multi-territory operator bills more per territory and pays a higher share of it to the people on the field.
Owner's salary falls as everything else rises. $6,944 per territory to $5,634, and 3.1% of sales to 2.0%. The larger operation hires the administration the owner was doing, and the owner's own line shrinks while the office line grows fourfold.
The company's own territories spend 29.1% of sales on administration. Against 6.6% at a single-territory franchisee. Add depreciation at 20.9% and the operation lands at minus 0.4% of net income on $6,842,971 of sales.
One territory or six
Three territories is the top of the curve.
| Territories held | Franchisees | Territories | Average sales | Median sales | Highest | Lowest | Exceeding the average | Sales per territory * |
|---|---|---|---|---|---|---|---|---|
| One | 57 | 57 | $222,830 | $189,390 | $627,102 | $25,100 | 18 (31.6%) | $222,830 |
| Two | 50 | 100 | $558,890 | $530,029 | $1,608,541 | $115,760 | 23 (46.0%) | $279,445 |
| Three | 23 | 69 | $1,021,619 | $910,840 | $2,914,739 | $110,059 | 9 (39.1%) | $340,540 |
| Four or more | 19 | 119 | $1,491,236 | $1,098,467 | $3,867,613 | $539,903 | 7 (36.8%) | $238,096 |
| All multi-territory | 92 | 288 | $867,122 | $646,769 | $3,867,613 | $110,059 | 35 (38.0%) | $276,997 |
| Every franchised territory | 149 | 345 | n/a | $221,756 | $971,580 | $25,100 | 63 (42.3%) | $263,535 |
| Company-owned territories | n/a | 33 | n/a | n/a | n/a | n/a | n/a | $213,843 |
Franchisee counts, sales figures and the per-territory figures on the last three rows are as the brand reported it. The per-territory column for the first four rows is marked *, multiplying each group's average by its franchisee count and dividing by its territories.
Revenue per territory rises through three and then falls 30%. $222,830, $279,445, $340,540, $238,096 *. The four-or-more group holds 6.26 territories each and produces less per territory than a two-territory owner. The ground gets bought faster than it gets worked.
Franchised territories out-earn the company's own by 23.2%. $263,535 against $213,843 *. The franchisor runs 33 territories itself and places them below the franchised median of $221,756.
The highest-selling single territory billed $627,102. Against a group average of $222,830 and a low of $25,100, twenty-five times between the ends. A single territory at the top of the range out-bills the average two-territory franchisee.
Under half of every group beats its own average. 31.6%, 46.0%, 39.1% and 36.8%. The single-territory group is the most skewed of the four, because that is where both the $627,102 and the $25,100 sit.
Fees and the minimum
Seven percent, with a minimum that climbs for five years.
| Year of operation | Minimum royalty | Gross sales where 7% matches it * | Effective rate at the early-stage average of $75,140 * | Effective rate at the lowest-selling territory, $25,100 * |
|---|---|---|---|---|
| First | $4,550 | $65,000 | 7.0% | 18.1% |
| Second | $5,670 | $81,000 | 7.5% | 22.6% |
| Third | $7,560 | $108,000 | 10.1% | 30.1% |
| Fourth | $9,450 | $135,000 | 12.6% | 37.7% |
| Fifth | $11,340 | $162,000 | 15.1% | 45.2% |
Minimums are as the brand reported it; the sales threshold and effective-rate columns are marked *.
| Level | Gross sales | Software fee | Effective rate |
|---|---|---|---|
| Single-territory average | $222,830 | $4,025 | 1.81% |
| Largest single territory | $627,102 | $7,636 | 1.22% |
| Multi-territory average | $867,122 | $8,836 | 1.02% |
| Largest multi-territory franchisee | $3,867,613 | $16,669 | 0.43% |
Ours, applying the filed sliding scale to filed sales. 2% on the first $50,000 of gross sales each calendar year, 1.75% on the next $200,000, 1% on the next $250,000, 0.5% on the next $500,000 and 0.25% above $1,000,000, resetting to zero every 1 January, with a contractual ceiling of 3%.
The software fee falls from 1.81% of sales to 0.43%. *. It is the one charge that rewards scale. At the largest franchisee it saves $31,676 a year against a flat 1.25%, most of what a single-territory owner pays in total.
The royalty shows at 7.8% of sales for single-territory franchisees and 7.6% for multi. Against a contractual 7%. The minimum royalty is what has the reported figure above the rate, and it does so hardest at the small end.
The contractual ceiling on percentage charges is 15%. Royalty at 9%, brand fund at 2%, local advertising at 2% and a cooperative at 2% *, against a reported 9.8% today for a single-territory franchisee. That is 5.2 points of headroom on $222,830, or $11,587 a year.
A single-territory franchisee pays $21,801 a year in brand charges. Royalty $17,290, software $2,892 and brand fund $1,619, 9.8% of sales *. Against owner discretionary profit of $63,007, franchise fees take 35 cents for every dollar the owner keeps.
Opening, and the system
Forty-three thousand dollars, and the fee is most of it.
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $36,500 | $36,500 |
| Additional funds, three months | $2,350 | $4,200 |
| Expenses while attending training | $500 | $2,500 |
| Season prizes and jersey costs | $1,000 | $2,500 |
| Insurance | $1,000 | $2,000 |
| Office equipment and supplies | $0 | $2,000 |
| Organisational costs and professional fees | $500 | $2,000 |
| On-field equipment | $500 | $1,000 |
| Branded apparel | $400 | $1,000 |
| Prepaid expenses and deposits | $100 | $500 |
| Marketing expenses | $100 | $100 |
| Total | $42,950 | $54,300 |
As the brand reported it, reordered here by size; both columns add to their stated totals exactly *.
| Measure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Franchised at start | 255 | 290 | 306 |
| Opened | 38 | 17 | 11 |
| Terminations | 1 | 1 | 2 |
| Non-renewals | 0 | 0 | 2 |
| Ceased for other reasons | 2 | 0 | 0 |
| Franchised at end | 290 | 306 | 313 |
| Company-owned at end | 21 | 23 | 23 |
| Total outlets at end | 311 | 329 | 335 |
| Canadian outlets | 8 | 8 | 6 |
As the brand reported it.
The franchise fee is 85% of the cost of opening. $36,500 of $42,950 *. Everything else (equipment, apparel, insurance, prizes and three months of working capital) comes to $6,450 at the low end. Because the business owns almost zero property and very little else.
Opening costs about two-thirds of a year's owner profit. $42,950 against $63,007 at the single-territory average *. That is among the fastest paybacks in this library. It accounts for why the franchised estate grew from 255 to 313 across three years on five departures.
Openings fell from 38 to 11 across three years. While the estate kept growing, because departures stayed at one or two a year. The system is stable at the unit level and slowing at the recruitment level.
A second franchise costs $31,025. 85% of the current fee. Against the per-territory curve, which peaks at three territories and falls at four or more, that discount is the cheapest part of a decision whose real cost shows in administrative wages.
Questions we get asked
Questions owners ask.
What should a Soccer Shots franchise be billing?
Across 57 single-territory franchisees trading at least nine months of 2025, gross sales averaged $222,830 with a median of $189,390, ranging from $25,100 to $627,102. 18 of the 57 beat the average. Two-territory franchisees averaged $558,890, three-territory $1,021,619 and four-or-more $1,491,236. Measured per territory, which is marked *, that is $222,830, $279,445, $340,540 and $238,096. Across all 345 franchised territories the average is $263,535 and the median $221,756.
What does an owner actually keep?
A single-territory franchisee averaged net income of $52,471 and owner discretionary profit of $63,007, 23.5% and 28.3% of sales. Multi-territory franchisees averaged $135,925 and $172,305, which is 15.7% and 19.9%. Per territory that is $43,420 and $55,042, which is marked *. Owner discretionary profit adds back depreciation, amortization, interest and the owner's own wages, and the published figures also add back business income taxes and donations. The range is set out below: single-territory owner profit runs from minus 17.9% to 70.5% of sales.
Does a second territory pay?
On revenue, yes: a two-territory franchisee averages $279,445 a territory against $222,830 for a single territory, which is marked *. On profit, the picture reverses, owner discretionary profit per territory falls from $63,007 to $55,042 across the whole multi-territory group. The cost sits in three lines: administrative wages rise from $14,805 to $38,424 a territory, coach wages from $49,958 to $72,438. Facility, rental and school fees from $6,763 to $14,864. Revenue per territory peaks at three territories at $340,540 and falls to $238,096 at four or more.
What does the brand take?
A royalty of 7% of monthly gross sales or a minimum for the year of operation, whichever is greater, collected daily on the previous day's sales. The minimum runs $4,550 in year one to $11,340 in year five. The rate may rise by two points to a ceiling of 9%. A brand fund fee of 1% of gross sales with a ceiling of 2%. A software license fee on a sliding scale from 2% on the first $50,000 of annual sales down to 0.25% above $1,000,000, with a ceiling of 3%. A local advertising requirement of up to 2% and a cooperative contribution of up to 2% where a market is designated. And $100 a year for the franchise advisory council. The reported figures show royalty, software and brand fund at 9.8% of sales for a single-territory franchisee, which is $21,801, and that is marked *.
Who does bookkeeping for a Soccer Shots franchise?
Three things shape the close here. The royalty is collected daily on the previous day's sales and tested against an annual minimum that steps up for five years. So the effective rate changes with both the season and the anniversary. Makes a rolling royalty the accrual more useful than a monthly one. Second, the software license fee runs on a sliding scale that resets every 1 January. So the rate is highest in the first weeks of the year and lowest in the last. A flat-rate the accrual misstates every month. Third, the business has almost zero fixed assets and almost zero property. So the whole result turns on coach wages against session revenue, 22.4% of sales at a single territory and 26.2% at a multi-territory one. Makes coach cost per session the operating number worth tracking. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
Questions worth putting to Soccer Shots
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- Is the profit figure in Item 19 before or after owner pay, and how many locations sit below it?
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Soccer Shots locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
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