Soccer Shots franchise unit economics
Soccer Shots franchisees run children’s soccer programs that sell seasonal enrollments for classes held in schools, parks and childcare centers.
Soccer Shots franchise at a glance
Soccer Shots’ Item 19 reports 2025 gross sales for 149 franchisees by number of territories held, and profit and loss statements for single-territory franchisees, multi-territory franchisees and the company’s own 33 territories.
Soccer Shots’ 57 single-territory franchisees open at least nine months of 2025 averaged $222,830 of sales, with a median of $189,390, according to Item 19 of Soccer Shots’ 2026 FDD, issued 1 April 2026. Soccer Shots’ Item 19 covers 149 franchisees running 344 of the 383 franchised Soccer Shots territories at the end of 2025, or 90%*. Fees paid to Soccer Shots come to about 8%* of sales. A Soccer Shots franchise costs $42,950 to $54,300 to open.
- A Soccer Shots franchise costs $42,950 to $54,300 to open, including a $36,500 initial franchise fee, according to the brand's 2026 FDD.
- Soccer Shots charges a royalty of 7% of sales and a 1% brand fund contribution.
- Soccer Shots reported 313 franchised locations in its 2026 FDD.
- Soccer Shots’ 57 single-territory franchisees averaged owner’s discretionary profit of 28.3% of gross sales in 2025. Soccer Shots’ FDD calls the line owner’s discretionary profit/EBITDA and takes it as net income plus amortization, depreciation, interest and the owner’s payroll.
- At Soccer Shots’ 57 single-territory franchisees, coach wages took 22.4% and facility, rental and school fees took 3.0% of sales in 2025. Soccer Shots puts total variable expenses, which include coach wages and the royalty, at 43.2% of sales.
- Work out Soccer Shots's fees at your own sales with the minimum fee calculator.
These figures come from Soccer Shots's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Revenue per territory peaks at three territories and falls 30% after that. That is $222,830, $279,445, $340,540, then $238,096 *, across 57, 50, 23 and 19 franchisees.
- The move to multiple territories raises revenue per territory 24.3% and cuts owner profit per territory 12.6%. That is $276,997 against $222,830 of sales, and $55,042 against $63,007 of owner discretionary profit *.
- Soccer Shots administrative wages per territory rise 2.6 times with scale. That is $14,805 at a single-territory franchisee against $38,424 at a multi-territory one *, 6.6% of sales against 13.9%.
- A Soccer Shots single-territory owner keeps 28.3% of sales as owner discretionary profit, and the 33 company-owned territories keep 20.5%. The company-owned territories show net income of minus 0.4% of sales, because administrative wages take 29.1% of their sales and depreciation a further 20.9%.
- The Soccer Shots minimum royalty reaches $11,340 by year five, and the 7% royalty exceeds it at $162,000 of sales*. The lowest-selling single-territory franchisee billed $25,099, where that minimum is 45.2% of revenue.
How much does a Soccer Shots franchise make?
Soccer Shots’ 57 single-territory franchisees open at least nine months of 2025 averaged $222,830 of sales and their median was $189,390. The brand’s disclosure document puts owner’s discretionary profit for single-territory owners at 28.3% of revenue. Fees come off the top first, at about 8% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Top performers
What separates the top Soccer Shots performers
Soccer Shots groups its franchisees by the number of territories they hold. The highest-selling of the 57 Soccer Shots single-territory franchisees reported $627,102 of gross sales in 2025. The lowest-selling Soccer Shots single-territory franchisee reported $25,100. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $189,390. The average was $222,830. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The highest-selling Soccer Shots single-territory franchisee sells 25.0× the lowest-selling one. Catchment, daytime population and neighboring businesses affect where a location falls.
- Territory.This model sells from a territory quoted at 500,000 people, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $42,950 to $54,300, a 1.3× range inside one brand.
- Lease cost.Occupancy cost ran 3.8% of sales in this filing. Rent stays the same when sales fall, so it takes a larger share of sales at lower-selling locations.
- Fees and the minimum.Fees run about 8.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Live operating levers
- Products and materials.Variable expenses, including coach wages and the royalty, take 43.2% of sales, against owner’s discretionary profit of 28.3%. The levers are buying terms, price discipline and waste.
- Occupancy cost.Rent and building costs take 3.8% of sales here. The rent is fixed when the lease is signed, so this share falls only as sales per square foot rise.
- Enrollment.The license sets the number of places. Track how many are filled, the price of each, and how long families stay.
Context you underwrite around
- Locations included.These figures cover 149 of Soccer Shots’ 156 franchisees, running 344 of their 383 territories at the end of 2025. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- The franchisor reports its own locations too.The franchisor reports its own locations alongside the franchised ones. Treat them as a guide to what is possible. They do not represent the system: they are operated by the franchisor, usually mature, and usually few.
Line by line
Income statement per territory by owner type, 2025
| Line | Single territory | Multi-territory, per territory | Difference | Single, share of sales | Multi, share of sales |
|---|---|---|---|---|---|
| Gross sales | $222,830 | $276,997 | +24.3% | 100.0% | 100.0% |
| Coach wages | $49,958 | $72,438 | +45.0% | 22.4% | 26.2% |
| Facility, rental and school fees | $6,763 | $14,864 | +119.8% | 3.0% | 5.4% |
| Jersey costs | $9,574 | $9,373 | −2.1% | 4.3% | 3.4% |
| Season prizes | $2,396 | $2,542 | +6.1% | 1.1% | 0.9% |
| Merchant provider | $5,873 | $6,344 | +8.0% | 2.6% | 2.3% |
| Royalty | $17,290 | $20,959 | +21.2% | 7.8% | 7.6% |
| Software fees | $2,892 | $2,529 | −12.6% | 1.3% | 0.9% |
| Brand fund fees | $1,619 | $2,238 | +38.2% | 0.7% | 0.8% |
| Variable profit | $126,466 | $145,709 | +15.2% | 56.8% | 52.6% |
| Total mixed expenses | $15,588 | $13,219 | −15.2% | 7.0% | 4.8% |
| Administrative wages and benefits | $14,805 | $38,424 | +159.5% | 6.6% | 13.9% |
| Payroll taxes and management | $17,552 | $20,480 | +16.7% | 7.9% | 7.4% |
| Office rent, utilities and supplies | $8,546 | $12,014 | +40.6% | 3.8% | 4.3% |
| Owner's salary | $6,944 | $5,634 | −18.9% | 3.1% | 2.0% |
| Total fixed expenses | $60,758 | $91,975 | +51.4% | 27.3% | 33.2% |
| Non-royalty income | $2,351 | $2,905 | +23.6% | 1.1% | 1.0% |
| Net income | $52,471 | $43,420 | −17.2% | 23.5% | 15.7% |
| Add backs | $10,536 | $11,622 | +10.3% | 4.7% | 4.2% |
| Owner discretionary profit | $63,007 | $55,042 | −12.6% | 28.3% | 19.9% |
The single-territory column is as the brand reported it.
| Line | Single-territory franchisee | Multi-territory franchisee | Company-owned |
|---|---|---|---|
| Gross sales | $222,830 | $867,122 | $6,842,971 |
| Coach wages | 22.4% | 26.2% | 15.1% |
| Facility, rental and school fees | 3.0% | 5.4% | 7.0% |
| Royalty | 7.8% | 7.6% | 7.0% |
| Total variable expenses | 43.2% | 47.4% | 37.6% |
| Administrative wages and benefits | 6.6% | 13.9% | 29.1% |
| Depreciation and amortization | 0.3% | 0.4% | 20.9% |
| Total fixed expenses | 27.3% | 33.2% | 58.7% |
| Net income | 23.5% | 15.7% | −0.4% |
| Owner discretionary profit | 28.3% | 19.9% | 20.5% |
As the brand reported it.
Administrative wages per territory rise 2.6 times. That is $14,805 to $38,424 *. Coach wages rise 45% per territory and facility fees 120%, and together those three lines account for the whole of the margin lost to scale.
Coach wages rise from 22.4% of sales to 26.2%. A multi-territory operator bills more per territory and pays a higher share of it to the people on the field.
Owner's salary falls as everything else rises. That is $6,944 per territory to $5,634, and 3.1% of sales to 2.0%. The larger operation hires the administration the owner was doing, and the owner's own line shrinks while administrative wages grow 2.6 times.
The company's own territories spend 29.1% of sales on administration. That compares with 6.6% at a single-territory franchisee. Add depreciation at 20.9% and the company's own operation shows net income of minus 0.4% of its $6,842,971 of sales.
One territory or six
Gross sales by number of territories held, 2025
| Territories held | Franchisees | Territories | Average sales | Median sales | Highest | Lowest | Exceeding the average | Sales per territory * |
|---|---|---|---|---|---|---|---|---|
| One | 57 | 57 | $222,830 | $189,390 | $627,102 | $25,100 | 18 (31.6%) | $222,830 |
| Two | 50 | 100 | $558,890 | $530,029 | $1,608,541 | $115,760 | 23 (46.0%) | $279,445 |
| Three | 23 | 69 | $1,021,619 | $910,840 | $2,914,739 | $110,059 | 9 (39.1%) | $340,540 |
| Four or more | 19 | 119 | $1,491,236 | $1,098,467 | $3,867,613 | $539,903 | 7 (36.8%) | $238,096 |
| All multi-territory | 92 | 288 | $867,122 | $646,769 | $3,867,613 | $110,059 | 35 (38.0%) | $276,997 |
| Every franchised territory | 149 | 345 | n/a | $221,756 | $971,580 | $25,100 | 63 (42.3%) | $263,535 |
| Company-owned territories | n/a | 33 | n/a | n/a | n/a | n/a | n/a | $213,843 |
Franchisee counts, sales figures and the per-territory figures on the last three rows are as the brand reported it. The per-territory column for the first four rows is marked *, multiplying each group's average by its franchisee count and dividing by its territories.
Revenue per territory rises through three and then falls 30%. That is $222,830, $279,445, $340,540, $238,096 *. The four-or-more group holds 6.26 territories each and produces less per territory than a two-territory owner. The ground gets bought faster than it gets worked.
Franchised territories earn 23.2% more than the company's own. That is $263,535 against $213,843 *. The franchisor runs 33 territories itself and places them below the franchised median of $221,756.
The highest-selling single territory billed $627,102. That compares with a group average of $222,830 and a low of $25,100, twenty-five times between the ends. A single territory at the top of the range out-bills the average two-territory franchisee.
Under half of every group reaches its own average. That is 31.6%, 46.0%, 39.1% and 36.8%. The single-territory group is the most skewed of the four, because that is where both the $627,102 and the $25,100 sit.
Fees and the minimum
Minimum royalty by year
| Year of operation | Minimum royalty | Gross sales where 7% matches it * | Effective rate at the early-stage average of $75,140 * | Effective rate at the lowest-selling territory, $25,100 * |
|---|---|---|---|---|
| First | $4,550 | $65,000 | 7.0% | 18.1% |
| Second | $5,670 | $81,000 | 7.5% | 22.6% |
| Third | $7,560 | $108,000 | 10.1% | 30.1% |
| Fourth | $9,450 | $135,000 | 12.6% | 37.7% |
| Fifth | $11,340 | $162,000 | 15.1% | 45.2% |
Minimums are as the brand reported it; the sales threshold and effective-rate columns are marked *.
| Level | Gross sales | Software fee | Effective rate |
|---|---|---|---|
| Single-territory average | $222,830 | $4,025 | 1.81% |
| Largest single territory | $627,102 | $7,636 | 1.22% |
| Multi-territory average | $867,122 | $8,836 | 1.02% |
| Largest multi-territory franchisee | $3,867,613 | $16,669 | 0.43% |
We applied the filed sliding scale to filed sales. The scale is 2% on the first $50,000 of gross sales each calendar year, 1.75% on the next $200,000, 1% on the next $250,000, 0.5% on the next $500,000 and 0.25% above $1,000,000, resetting to zero every 1 January, with a contractual ceiling of 3%.
The Soccer Shots software fee falls from 1.81% of sales to 0.43%*. It is the one charge that rewards scale. At the largest franchisee it saves $31,676 a year against a flat 1.25%, most of what a single-territory owner pays in total.
The royalty shows at 7.8% of sales for single-territory franchisees and 7.6% for multi. The contract sets 7%. The minimum royalty is what pushes the reported figure above the rate, and it does so hardest at the small end.
The contractual ceiling on percentage charges is 15%. That is royalty at 9%, brand fund at 2%, local advertising at 2% and a cooperative at 2% *, against a reported 9.8% today for a single-territory franchisee. That is 5.2 points of headroom on $222,830, or $11,587 a year.
A single-territory franchisee pays $21,801 a year in brand charges. Royalty $17,290, software $2,892 and brand fund $1,619, 9.8% of sales *. Against owner discretionary profit of $63,007, franchise fees take 35 cents for every dollar the owner keeps.
Opening, and the system
Cost to open
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $36,500 | $36,500 |
| Additional funds, three months | $2,350 | $4,200 |
| Expenses while attending training | $500 | $2,500 |
| Season prizes and jersey costs | $1,000 | $2,500 |
| Insurance | $1,000 | $2,000 |
| Office equipment and supplies | $0 | $2,000 |
| Organisational costs and professional fees | $500 | $2,000 |
| On-field equipment | $500 | $1,000 |
| Branded apparel | $400 | $1,000 |
| Prepaid expenses and deposits | $100 | $500 |
| Marketing expenses | $100 | $100 |
| Total | $42,950 | $54,300 |
As the brand reported it, reordered here by size; both columns add to their stated totals exactly *.
| Measure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Franchised at start | 255 | 290 | 306 |
| Opened | 38 | 17 | 11 |
| Terminations | 1 | 1 | 2 |
| Non-renewals | 0 | 0 | 2 |
| Ceased for other reasons | 2 | 0 | 0 |
| Franchised at end | 290 | 306 | 313 |
| Company-owned at end | 21 | 23 | 23 |
| Total outlets at end | 311 | 329 | 335 |
| Canadian outlets | 8 | 8 | 6 |
As the brand reported it.
The franchise fee is 85% of the cost of opening. That is $36,500 of $42,950 *. Everything else (equipment, apparel, insurance, prizes and three months of working capital) comes to $6,450 at the low end. The cost is that low because the business owns almost no property and very little else.
Opening costs about two-thirds of a year's owner profit. That is $42,950 against $63,007 at the single-territory average *. That is among the fastest paybacks in this library. It accounts for why the franchised estate grew from 255 to 313 across three years on eight departures.
Openings fell from 38 to 11 across three years. The Soccer Shots estate kept growing, because departures stayed between one and four a year. The system is stable at the unit level and slowing at the recruitment level.
A second franchise costs $31,025. That is 85% of the current fee. Against the per-territory curve, which peaks at three territories and falls at four or more, that discount is the cheapest part of a decision whose real cost shows in administrative wages.
Questions we get asked
Questions owners ask.
How much does a Soccer Shots franchise make?
Soccer Shots’ 57 single-territory franchisees open at least nine months of 2025 averaged $222,830 of sales, with a median of $189,390, according to Item 19 of Soccer Shots’ 2026 FDD, issued 1 April 2026. Soccer Shots’ Item 19 covers 149 franchisees running 344 of the 383 franchised Soccer Shots territories at the end of 2025, or 90%*. Fees paid to Soccer Shots come to about 8%* of sales. A Soccer Shots franchise costs $42,950 to $54,300 to open.
What should a Soccer Shots franchise be billing?
Across 57 single-territory franchisees trading at least nine months of 2025, gross sales averaged $222,830 with a median of $189,390, ranging from $25,100 to $627,102. 18 of the 57 beat the average. Two-territory franchisees averaged $558,890, three-territory $1,021,619 and four-or-more $1,491,236. Measured per territory, which is marked *, that is $222,830, $279,445, $340,540 and $238,096. Across all 345 franchised territories the average is $263,535 and the median $221,756.
What does an owner actually keep at Soccer Shots?
A single-territory franchisee averaged net income of $52,471 and owner discretionary profit of $63,007, 23.5% and 28.3% of sales. Multi-territory franchisees averaged $135,925 and $172,305, which is 15.7% and 19.9%. Per territory that is $43,420 and $55,042, which is marked *. Owner discretionary profit adds back depreciation, amortization, interest and the owner's own wages, and the published figures also add back business income taxes and donations. The range is set out below: single-territory owner profit runs from minus 17.9% to 70.5% of sales.
Does a second territory pay at Soccer Shots?
On revenue, yes: a two-territory franchisee averages $279,445 a territory against $222,830 for a single territory, which is marked *. On profit, Soccer Shots owner discretionary profit per territory falls from $63,007 to $55,042 across the whole multi-territory group. The cost sits in three lines: administrative wages rise from $14,805 to $38,424 a territory, coach wages from $49,958 to $72,438. Facility, rental and school fees run from $6,763 to $14,864. Revenue per territory peaks at three territories at $340,540 and falls to $238,096 at four or more.
What fees does Soccer Shots charge?
Soccer Shots charges a royalty of 7% of monthly gross sales or a minimum for the year of operation, whichever is greater, collected daily on the previous day's sales. The minimum runs $4,550 in year one to $11,340 in year five. The rate may rise by two points to a ceiling of 9%. The brand fund fee is 1% of gross sales with a ceiling of 2%. Soccer Shots charges a software license fee on a sliding scale from 2% on the first $50,000 of annual sales down to 0.25% above $1,000,000, with a ceiling of 3%. Soccer Shots can also require local advertising of up to 2%, a cooperative contribution of up to 2% where a market is designated, and $100 a year for the franchise advisory council. The reported figures show royalty, software and brand fund at 9.8% of sales for a single-territory franchisee, which is $21,801, and that is marked *.
Who does bookkeeping for a Soccer Shots franchise?
Three things shape the close here. The royalty is collected daily on the previous day's sales and tested against an annual minimum that steps up for five years. So the effective rate changes with both the season and the anniversary. That makes a rolling royalty accrual more useful than a monthly one. Second, the software license fee runs on a sliding scale that resets every 1 January. So the rate is highest in the first weeks of the year and lowest in the last. A flat-rate accrual misstates every month. Third, the business has almost no fixed assets and almost no property. So the whole result turns on coach wages against session revenue, 22.4% of sales at a single territory and 26.2% at a multi-territory one. That makes coach cost per session the operating number worth tracking. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
Questions worth putting to Soccer Shots
These are questions the Soccer Shots filing leaves open. An owner or a buyer can put them to Soccer Shots directly.
- Is the profit figure in Item 19 before or after owner pay, and how many locations sit below it?
- Which factors does Soccer Shots see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Soccer Shots locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Is your next territory worth it at Soccer Shots?
We review your unit economics and cash forecast and build your reporting around profit per territory, coach cost per session. A minimum royalty that steps up for five years.
Talk to AveranWhere these figures come from.
Every figure here comes from Soccer Shots Franchising, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Soccer Shots® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Soccer Shots Franchising, LLC, 2026 Franchise Disclosure Document, issued 1 April 2026.
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Soccer Shots reads against the rest of the early education and child care group: Celebree School · Kiddie Academy · Lightbridge Academy · Primrose Schools · The Goddard School · The Learning Experience. The early education and child care guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- Revenue was the highest it has been. Why did profit not move?It traces where the extra revenue went, line by line.
- At what point do spreadsheets stop coping?It explains what changes at around ten units and why lenders care.