Prime Senior Placement franchise unit economics
Prime Senior Placement franchisees run home-based placement businesses that help seniors and their families find assisted living, memory care, nursing and independent living communities, and the communities pay the placement fees.
Prime Senior Placement franchise at a glance
Prime Senior Placement’s 2026 FDD, issued 30 April 2026, makes no financial performance representation in Item 19, so it gives no sales or profit figure. A Prime Senior Placement franchise costs $74,845 to $94,510 to open, and $63,395 of that is paid to the franchisor. Fees paid to Prime Senior Placement come to about 10%* of sales.
- Prime Senior Placement charges a royalty of 8% of Gross Collected Revenue or a monthly minimum, whichever is greater; the minimum rises from $0 in the first two months to $1,400 a month from month 37.
- Prime Senior Placement charges a brand fund fee of 2% of Gross Collected Revenue or $300 a month, whichever is greater, and the $300 minimum may rise to $500.
- Prime Senior Placement’s minimum royalty, minimum brand fund fee, required marketing spend and technology fee add up to $30,948* a year from the fourth year.
- Prime Senior Placement had 9 franchised outlets at the end of 2025, up from 3 a year earlier, plus 1 affiliate-owned outlet in Birmingham, Alabama.
- Prime Senior Placement reported no terminations, non-renewals, reacquisitions, closures or transfers from 2023 to 2025.
These figures come from Prime Senior Placement's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. The $30,948 yearly total of minimum charges is an Averan calculation from Items 6 and 11.
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Talk to Averan → Averan Prime Senior Placement Conversion Package →- Item 19 contains no financial performance representation. The franchisor states that it does not make any representation about past or future financial performance of franchised or affiliate-owned outlets. A buyer of an existing outlet may be given that outlet’s actual records.
- Senior communities pay the placement fee; clients do not pay. Item 1 says the fee may be a percentage of what the community charges or a flat fee. Royalty and brand fund are charged on Gross Collected Revenue, which includes placement fees and referral fees collected.
- The minimum royalty rises on a calendar schedule, from $0 to $1,400 a month. It is $500 a month in months 3 to 12, $800 in months 13 to 24, $1,100 in months 25 to 36 and $1,400 for the rest of the term. With the other fixed charges, the yearly minimum goes from $20,648* in the first year to $30,948* from the fourth, a rise of 49.9%*.
- $63,395 of the cost to open is paid to the franchisor. That is the $49,900 franchise fee, the $10,000 business set-up fee, the $3,000 marketing fee and $495 of pre-opening technology fees: 84.7%* of the $74,845 low estimate and 67.1%* of the $94,510 high estimate.
- After 12 months open, a franchisee must complete at least 18 new client placements in each 6-month period. Missing that minimum is a default: the franchisor may terminate the agreement, shrink the territory or allow other Prime businesses to work in it.
Revenue
What the Prime Senior Placement FDD discloses about revenue
| Situation | Who collects | Split |
|---|---|---|
| Placement in your territory from your own client | You | 100% to you, before royalty and brand fund |
| Another owner’s client placed with a community in your territory | You, as Territory Owner | 70% to the referring owner, 30% to you, unless agreed otherwise in writing |
| You turn down a referral and the franchisor does the placement | You collect and remit the whole fee | Franchisor pays 30% to the referring owner and keeps the rest |
| Corporate Lead referred by the franchisor | You | Referral fee to the franchisor of up to 30% of Gross Collected Referral Proceeds |
| Corporate Lead you decline or do not service | Franchisor or another owner | No share to you, even for a community in your territory |
Source: Prime Senior Placement FDD, Item 6 (note 3) and Item 12 (Referral Program and Corporate Leads).
The FDD makes no financial performance representation. Item 19 states that the franchisor does not make any representation about a franchisee’s future financial performance or the past financial performance of its affiliate-owned or franchised outlets. The FDD gives no average revenue, median, range or profit figure for any outlet.
Clients do not pay for the service. When a franchisee places a client with a senior community in its territory, the community pays a fee, calculated as a percentage of what the community charges or as a flat fee. Senior service providers such as elder-care attorneys or downsizing specialists may also pay referral fees, and some choose not to.
The territory is a set of adjacent zip codes. Item 12 says most territories include about 50 assisted living, retirement, hospital, nursing and rehabilitation properties and a population between 300,000 and 500,000, and there is no minimum size. The territory is not exclusive: the protections cover marketing agreements, targeted marketing and placements with communities in the territory.
The franchisor keeps some accounts. A senior community with facilities in more than one territory is a Regional Account, and the franchisor has the exclusive right to sign marketing agreements with it. A referral source that sends 10 or more leads a month, with at least 20% placed outside the territory, may be moved to the franchisor, which may but need not pay the franchisee for those leads.
Some franchisees have signed confidentiality provisions. Item 20 says some current and former franchisees signed provisions in the last three fiscal years that restrict their ability to speak openly about their experience.
Charges by revenue
Charges at set levels of collected revenue
| Gross Collected Revenue a year | Royalty | Brand fund | Marketing | Technology | Total | Share of revenue |
|---|---|---|---|---|---|---|
| $100,000* | $16,800* | $3,600* | $6,000* | $4,548* | $30,948* | 30.9%* |
| $180,000* | $16,800* | $3,600* | $6,000* | $4,548* | $30,948* | 17.2%* |
| $210,000* | $16,800* | $4,200* | $6,000* | $4,548* | $31,548* | 15.0%* |
| $300,000* | $24,000* | $6,000* | $6,000* | $4,548* | $40,548* | 13.5%* |
Source: Averan calculation from Item 6 and Item 11. The revenue levels are chosen by Averan to show how the charges work and are not figures from the FDD. Technology assumes 3 Senior Place users and 2 Google Workspace accounts. Marketing is the $500 a month franchisees spend with third-party suppliers after month 5.
Item 19 does not report results by outlet, by group or by year. With no financial performance representation, the FDD gives no way to compare higher- and lower-revenue outlets. The table shows what the fee schedule would charge at set levels of revenue.
Below $180,000* of collected revenue a year, the recurring charges stay at $30,948* from the fourth year. The 2% brand fund fee passes its $300 monthly minimum at $180,000* and the 8% royalty passes its $1,400 monthly minimum at $210,000*. Above $210,000*, each added dollar of collected revenue carries 10%* in royalty and brand fund.
As a share of revenue, the charges fall as revenue rises. They are 30.9%* of $100,000* and 13.5%* of $300,000*. The franchisee’s own costs, such as a vehicle, phone, insurance and call center, are on top.
Brand charges
Brand charges
| Charge | Amount | Paid to | When |
|---|---|---|---|
| Royalty | Greater of 8% of Gross Collected Revenue or the monthly minimum: $0 in months 1 and 2, $500 in months 3 to 12, $800 in months 13 to 24, $1,100 in months 25 to 36, $1,400 after | Franchisor | 20th of each month |
| Brand fund fee | Greater of 2% of Gross Collected Revenue or $300 a month (may rise to $500 on 30 days’ notice) | Franchisor | Monthly, from opening |
| Marketing fee | $1,000 a month in months 2 to 5; $500 a month after; may rise up to 10% a year | Franchisor in months 2 to 5, then third-party suppliers | 1st of each month |
| Technology fee | $349 a month for 3 Senior Place users plus $15 a month per Google Workspace account; $379* a month with 2 accounts. Up to $400 a month for each block of 3 users | Franchisor | 1st of each month |
| Referral fee, Corporate Leads | Up to 30% of Gross Collected Referral Proceeds | Franchisor | Same as royalty |
| Call center | Up to $500 a month (not currently imposed) | Call center or franchisor | 1st of each month |
| Conference registration | $1,000 for 2 attendees, $350 for each additional; $1,000 if absent | Franchisor | 60 days before |
| Renewal | $7,500 | Franchisor | On signing renewal |
| Transfer | $10,000, or $2,500 if the buyer is an existing franchisee | Franchisor | Before transfer |
| Collection fee | Up to 35% of amounts collected | Franchisor | As incurred |
| Yearly minimum, from the fourth year | $30,948* | Royalty, brand fund, marketing and technology | At any revenue below $180,000 |
Source: Prime Senior Placement FDD, Item 6 (pages 11 to 15) and Item 11 (pages 30 and 31). The yearly minimum is an Averan sum: $16,800 royalty, $3,600 brand fund, $6,000 marketing and $4,548 technology.
The percentage charges are 8% royalty and 2% brand fund, 10%* in all. Both have monthly minimums, so at lower revenue the charge is a fixed dollar amount. Item 11 says the brand fund minimum is not applied per territory for franchisees who own more than one territory.
The marketing fee is paid to the franchisor for the first months, then spent directly. Item 11 says that from the 6th full month after opening the franchisee spends the $500 a month with third-party suppliers, and the franchisor may require any shortfall to be paid to it.
The brand fund allocation shown is for 2024. Item 11 reports 61% on media placement, 23% on administrative expenses, 12% other and 4% on production for the year ended December 31, 2024. Franchisees have no voting rights over the fund. Noncompliance fees of $1,000 a day for a missed employee background check, or up to $2,500 an incident for other violations, are deposited into the brand fund.
The Item 6 technology entry and the Item 11 text differ on user blocks. Item 6 says up to $400 a month for each block of 3 users; Item 11 says up to $400 a month per block of 4 users.
Minimums by year
Minimum charges by year of operation
| Year after opening | Minimum royalty | Minimum brand fund | Marketing | Technology | Total |
|---|---|---|---|---|---|
| Year 1 | $5,000* | $3,600* | $7,500* | $4,548* | $20,648* |
| Year 2 | $9,600* | $3,600* | $6,000* | $4,548* | $23,748* |
| Year 3 | $13,200* | $3,600* | $6,000* | $4,548* | $27,348* |
| Year 4 onward | $16,800* | $3,600* | $6,000* | $4,548* | $30,948* |
Source: Averan calculation from Item 6 and Item 11. Year 1 counts no royalty minimum in months 1 and 2, $500 a month in months 3 to 12, $1,000 a month of marketing in months 2 to 5 and $500 in months 6 to 12. Technology assumes 3 Senior Place users and 2 Google Workspace accounts. These amounts apply when revenue is low enough that the minimums exceed the percentage charges.
The yearly minimum rises from $20,648* to $30,948*, an increase of 49.9%*. The rise follows the months since opening, not revenue. It all comes from the royalty minimum, which steps up each year until month 37.
Item 4 of the special risks lists mandatory minimum payments. The cover pages say the franchisee must make minimum royalty or advertising fund payments regardless of sales, and that failing to pay may lead to termination.
The special risks also flag the franchisor’s financial condition. The cover pages say the franchisor’s financial condition, as reflected in its financial statements, calls into question its financial ability to provide services and support. Item 21 attaches audited statements for 2023 to 2025.
Cost to open
Cost to open
| Line | Low | High | Paid to |
|---|---|---|---|
| Initial franchise fee | $49,900 | $49,900 | Franchisor |
| Business set-up fee | $10,000 | $10,000 | Franchisor |
| Initial training expenses, 1 person | $1,000 | $1,500 | Hotels, restaurants and airlines |
| Furniture for a home office | $0 | $500 | Suppliers |
| Technology systems | $0 | $3,000 | Suppliers |
| Technology fees, pre-opening | $495 | $495 | Franchisor |
| Marketing fee, pre-opening | $3,000 | $3,000 | Franchisor |
| Utility deposits | $0 | $300 | Utility companies |
| Certified Senior Advisor certification | $990 | $1,090 | Supplier |
| Dementia care certification | $0 | $125 | Supplier |
| Business licenses | $50 | $1,000 | Government agencies |
| Professional fees | $300 | $3,000 | Lawyers and accountants |
| Vehicle, deposit and 3 lease payments | $0 | $5,000 | Supplier |
| Vehicle wraps (optional) | $0 | $2,800 | Supplier |
| Insurance, 12 months | $2,000 | $2,600 | Supplier |
| Additional funds, 3 months | $7,200 | $10,200 | Suppliers, employees and franchisor |
| Total | $74,845 | $94,510 |
Source: Prime Senior Placement FDD, Item 7 (pages 16 and 17) and cover page. The high column adds to its printed total. The low column’s lines add to $74,935*, which is $90* more than the printed $74,845.
$63,395 of the total is paid to the franchisor. The cover page gives that figure; it is 84.7%* of the low estimate and 67.1%* of the high. The $49,900 franchise fee, $10,000 set-up fee and $3,000 marketing fee are due when the agreement is signed and are nonrefundable.
The business runs from a home office. Item 7 lists no real estate cost and says most franchisees do not lease separate office space. The low estimate assumes the owner already has a suitable phone, computer and vehicle.
Discounts apply to the franchise fee. Veterans and registered nurses holding at least 51% receive 10% off. Buying two or more franchises at once takes $10,000 off the second and $15,000 off the third and later ones.
Item 11 says most franchisees open within 2 months of signing. The business is open once the franchisor issues the Certificate of Completion of Training. Certified Senior Advisor certification is due within 6 months of opening and dementia care certification within 3 months.
Locations
Locations, 2023 to 2025
| Year | Franchised, start | Opened | Terminated | Not renewed | Reacquired | Ceased, other | Franchised, end | Affiliate-owned, end | All outlets, end |
|---|---|---|---|---|---|---|---|---|---|
| 2023 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 2 |
| 2024 | 1 | 2 | 0 | 0 | 0 | 0 | 3 | 1 | 4 |
| 2025 | 3 | 6 | 0 | 0 | 0 | 0 | 9 | 1 | 10 |
| Three years | 0 | 9* | 0 | 0 | 0 | 0 | 9 | 1 | 10 |
Source: Prime Senior Placement FDD, Item 20, Tables 1, 3 and 4. The three-year openings figure is an Averan sum. No transfers were reported in any year.
Prime Senior Placement had 9 franchised outlets and 1 affiliate-owned outlet at the end of 2025. The franchised count rose from 3 to 9 during 2025. Franchised outlets in 2025 were in Alabama, Connecticut, Florida, Louisiana (3), Missouri, Mississippi and North Carolina.
The 2023 opening was a company location sold to a franchisee. Item 20 says the franchisor operated a location in Gulfport, Mississippi in 2022, which a franchisee acquired on March 13, 2023. The affiliate Senior Placement Services, LLC operates the Birmingham, Alabama location.
No agreements were signed but not yet opened at December 31, 2025. The franchisor projects 4 new franchised outlets in the next fiscal year: 1 in Massachusetts and 3 in New Jersey.
The term is 10 years. Item 17 allows 4 renewal terms of 5 years each, for a maximum of 30 years, with a $7,500 renewal fee.
Questions we get asked
Questions owners ask
How much does it cost to open a Prime Senior Placement franchise?
The FDD estimates $74,845 to $94,510. Of that, $63,395 is paid to the franchisor, including the $49,900 franchise fee and the $10,000 business set-up fee. The business runs from a home office, so no real estate cost is included.
What fees does Prime Senior Placement charge?
A royalty of 8% of Gross Collected Revenue or a monthly minimum that rises to $1,400, a brand fund fee of 2% or $300 a month, a marketing fee of $1,000 a month in months 2 to 5 and $500 a month after, and a technology fee of $379* a month for 3 users and 2 email accounts. From the fourth year, the minimums total $30,948* a year.
How much does a Prime Senior Placement franchise make?
The FDD does not say. Item 19 makes no financial performance representation, so there is no average, median or profit figure for any outlet. A buyer of an existing outlet may be given that outlet’s actual records.
Who pays for a placement?
The senior community pays the placement fee, as a percentage of what it charges or as a flat fee. Clients and their families do not pay. When another owner’s client is placed in your territory, the referring owner keeps 70% and you keep 30%.
How many Prime Senior Placement locations are there?
There were 9 franchised outlets at December 31, 2025, up from 3 a year earlier, plus 1 affiliate-owned outlet in Birmingham, Alabama. No outlets were terminated, not renewed, reacquired or closed from 2023 to 2025, and 4 new franchised outlets are projected for the next fiscal year.
Is there a minimum performance requirement?
Yes. After 12 months open, a franchisee must complete at least 18 new client placements in each 6-month period. Missing it is a default, and the franchisor may terminate the agreement, reduce the territory or let other Prime businesses work in it.
Questions worth putting to Prime Senior Placement
These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.
- Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
- Which factors does Prime Senior Placement see in its highest-selling locations, such as territory, years open and staffing?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Prime Senior Placement locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It also checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Reporting for a Prime Senior Placement owner
We review your unit economics and cash forecast and build your monthly reporting around the figures on this page.
Talk to Averanthe franchise library, all 431 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Other brands in the Senior Living Placement guide: Amada Senior Care · Assisted Living Locators · CarePatrol · Oasis Senior Advisors · Senior Care Authority.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from
Every figure here comes from SHM Triad, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Prime Senior Placement is a trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: SHM Triad, LLC, 2026 Franchise Disclosure Document, issued 30 April 2026.