Pickleball 365 franchise unit economics
Pickleball 365 franchisees run indoor pickleball facilities with 24-hour access that sell memberships, structured programming, tournaments and open play.
Pickleball 365 franchise at a glance
Pickleball 365’s 2026 FDD, issued 23 June 2026, makes no financial performance representation in Item 19, so it gives no sales or profit figure. A Pickleball 365 franchise costs $332,484 to $625,214 to open, including the $50,000 initial franchise fee.
- Pickleball 365 charges a royalty of 7% of Gross Sales each month, and the owner must spend at least 2% of Gross Sales on local marketing.
- Pickleball 365 currently charges a point-of-sale system fee of $1,500 to $2,150 a month, which is $18,000 to $25,800 a year*, plus a technology fee of $350 a month.
- Pickleball 365 reserves a brand development fund of up to 2% of Gross Sales, which it does not currently charge.
- Pickleball 365 had no franchised outlets at the end of 2023, 2024 or 2025, and one company-owned center, in Michigan, opened in 2025.
- A Pickleball 365 center is typically 8,000 to 14,000 square feet with three, four or five courts, and the FDD estimates nine to 12 months from signing to opening.
- The Pickleball 365 franchisor was formed on June 2, 2026 and began offering franchises on June 23, 2026, the issue date of this FDD.
These figures come from Pickleball 365's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. The $18,000 to $25,800 a year is an Averan calculation: the $1,500 and $2,150 monthly point-of-sale fees times 12.
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Talk to Averan → Averan Pickleball 365 Conversion Package →- Item 19 contains no financial performance representation. The franchisor states that it does not make representations about the future or past financial performance of company-owned or franchised outlets, and does not authorize its staff to make any. A buyer of an existing outlet may be given that outlet’s actual records.
- Item 20 shows no franchised outlets at the end of 2023, 2024 or 2025. The company-owned count went from 0 to 1 during 2025, at a center in Michigan. Item 1 says an affiliate, Pickleball 365 Inc., owns and operates a center similar to the one offered. No franchise agreement was signed but not yet opened at December 31, 2025, and Table 5 projects no openings in the next fiscal year.
- The point-of-sale and technology fees come to $22,200 to $30,000 a year* at current rates. The point-of-sale fee is currently $1,500 to $2,150 a month and the technology fee $350 a month. The franchisor may raise the technology fee to $700 a month, which would put the two fees at $26,400 to $34,200 a year*. The FDD states that the franchisor will not charge more for the point-of-sale system than its third-party vendor.
- Percentage charges total 9%* of Gross Sales today and can reach 11%*. The royalty is 7% and the local marketing spend at least 2%. The brand development fund of up to 2% is reserved and not currently charged. Local or regional advertising cooperatives and online ordering, customer rewards and gift card fees are also reserved; cooperative payments count toward the 2% local marketing requirement.
- The $50,000 initial franchise fee is 15.0%* of the low-end cost to open. At the high end of $625,214 it is 8.0%*. Construction and leasehold improvements, $121,000 to $270,000, are the largest line in Item 7. A qualifying military member, veteran or first responder receives 10% off the initial franchise fee on a first agreement, which makes it $45,000*.
Revenue
What the Pickleball 365 FDD discloses about revenue
Item 19 makes no financial performance representation. The FDD gives no sales, cost or profit figure for any Pickleball 365 center, franchised or company-owned. Averan has not estimated revenue for this page.
Item 20 shows no franchised outlets in 2023, 2024 or 2025. The one company-owned center opened in Michigan during 2025. Item 2 lists the co-founders and the head teaching professional as working at the affiliate-owned center in Fair Haven, Michigan since June 2024.
The franchisor describes the center as membership driven. The cover page describes an autonomously operated indoor pickleball facility with 24-hour access, structured programming, tournaments and open play. Item 1 adds instruction and other products and services the franchisor approves.
Item 7 bases its estimates on the affiliate’s center. The FDD states that the cost estimates and the $22,500 to $45,000 of additional funds for the first three months rely on the affiliate’s experience developing and operating a Pickleball 365 Center.
Center and territory
Center, term and territory
| Provision | Terms |
|---|---|
| Center size | Typically 8,000 to 14,000 square feet |
| Courts | Three, four or five pickleball courts |
| Site condition assumed | Enhanced shell; a vanilla box or cold dark shell may add $50,000 to $150,000 to construction |
| Time to open | About nine to 12 months from signing; must open within 12 months |
| Initial term | 10 years |
| Renewal | One additional 10-year term |
| Designated Territory | Generally the smaller of five miles by road or about 100,000 people; not exclusive |
| Multi-unit development | Three to 10 Centers under a Multi-Unit Development Agreement |
Source: Pickleball 365 2026 FDD, Items 1, 7, 11, 12 and 17.
The territory is not exclusive. While the owner is not in default, the franchisor will not open or license another Pickleball 365 Center inside the Designated Territory, subject to the rights it reserves. A center in a mall or similar facility may have a territory limited to that building.
Construction cost depends on court count and site condition. Item 7 says costs vary with whether the center installs three, four or five courts, and assumes a site delivered with HVAC, lighting, lavatories and a concrete slab floor already in place.
Results by location
Results across locations
The FDD gives no figures on how results vary between centers. Item 19 publishes no revenue, so there are no averages, medians, quartiles or ranges to compare.
There is one operating center in the system. Item 20 counts one company-owned outlet at the end of 2025 and no franchised outlets. Exhibit G lists franchisees as of the issue date, and Item 20 reports no transfers, terminations, non-renewals or closures in 2023 to 2025.
The fixed fees take a larger share of sales at a lower-selling center. The point-of-sale and technology fees are set in dollars a month, so they are the same amount at every sales level, while the royalty and local marketing move with Gross Sales.
Item 21 attaches an audited balance sheet dated June 18, 2026. The franchisor was formed on June 2, 2026, so there is no income statement history. The state risk page says the franchisor’s financial condition calls into question its ability to provide services and support to franchisees.
Brand charges
Brand charges
| Fee | Amount | A year |
|---|---|---|
| Initial franchise fee | $50,000, lump sum on signing; 10% off a first agreement for qualifying military and first responders | N/A |
| Development Area Fee | $45,000 for the second Center and $40,000 for each additional Center | N/A |
| Royalty | 7% of Gross Sales, monthly | 7% of Gross Sales |
| Franchisee directed local marketing | At least 2% of Gross Sales, spent by the owner | 2% of Gross Sales |
| Brand Development Fund | Up to 2% of Gross Sales; not currently assessed | 0% today |
| POS System | Currently $1,500 to $2,150 a month | $18,000–$25,800* |
| Technology | Currently $350 a month; up to $700 | $4,200* today; up to $8,400* |
| Online ordering, customer rewards and gift cards | Not implemented; may be added | N/A |
| Annual conference | Not greater than $1,500 | Up to $1,500 |
| Additional employee training | $300 per person per day | As used |
| Transfer | 50% of the then current initial franchise fee | N/A |
| Renewal | 25% of the then current initial franchise fee | N/A |
| Recurring fixed fees at current rates | Point of sale plus technology | $22,200–$30,000* |
Source: Pickleball 365 2026 FDD, Items 5 and 6. The yearly amounts are Averan calculations: monthly fee times 12. Averan has not computed total fees as a share of sales because the FDD gives no sales figure.
There is no minimum royalty. The royalty and the local marketing requirement are percentages of Gross Sales. The point-of-sale and technology fees are fixed monthly amounts.
Three charges are reserved and not charged today. They are the brand development fund of up to 2%, local or regional advertising cooperatives, and fees for online ordering, customer rewards and gift cards. Cooperative payments would count toward the 2% local marketing requirement and may not exceed it.
The point-of-sale fee excludes card processing. Item 6 says the fee is the monthly license to the designated point-of-sale systems and does not include credit card processing or integrations such as customer rewards and gift cards. Item 11 separately estimates $500 to $3,000 a year for maintenance and upgrades of the computer and point-of-sale systems.
Cost to open
Cost to open
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $50,000 | $50,000 |
| Construction and leasehold improvements | $121,000 | $270,000 |
| Lease deposits, three months | $32,000 | $70,000 |
| Furniture, fixtures and equipment | $37,750 | $62,750 |
| Signage | $15,000 | $25,000 |
| Computer, software and point-of-sale system | $23,484 | $35,114 |
| Grand opening marketing | $11,900 | $20,000 |
| Initial inventory and supplies | $3,750 | $4,750 |
| Utility deposits | $6,000 | $12,000 |
| Insurance deposits, three months | $2,000 | $4,000 |
| Travel for initial training | $1,600 | $3,100 |
| Professional fees | $4,250 | $8,500 |
| Licenses and permits | $1,250 | $15,000 |
| Additional funds, three months | $22,500 | $45,000 |
| Total | $332,484 | $625,214 |
Source: Pickleball 365 2026 FDD, Item 7, Table A. The lines add to the printed totals.
Construction and leasehold improvements are the largest line, at $121,000 to $270,000. The estimate assumes an enhanced shell; a vanilla box or cold dark shell may add $50,000 to $150,000. It excludes architectural fees and special heating, cooling or ductwork.
Under a Multi-Unit Development Agreement the estimate is $417,484 to $990,214. That adds a Development Area Fee of $85,000 to $365,000, for three to 10 Centers, to the cost of the first Center. Each further Center needs its own build.
The grand opening spend has a minimum of $11,900. The owner submits the grand opening marketing plan for the franchisor’s approval. Some equipment is assumed to be leased; buying it would raise the cost.
Locations
Locations, 2023 to 2025
| Year | Franchised, start | Franchised opened | Franchised closed or left | Franchised, end | Company-owned, end |
|---|---|---|---|---|---|
| 2023 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 1 |
Source: Pickleball 365 2026 FDD, Item 20, Tables 1, 3 and 4. The company-owned center opened in Michigan in 2025. Table 5 shows no franchise agreements signed but not opened at December 31, 2025, and no projected openings.
No franchised outlet operated in 2023, 2024 or 2025. There were no terminations, non-renewals, reacquisitions, closures or transfers in those years.
The franchisor began offering franchises on June 23, 2026. It was formed on June 2, 2026, and its parent, Pickleball 365 Holdings, LLC, owns the trademarks. The state risk page notes that the primary trademark is not federally registered.
Questions we get asked
Questions owners ask
How much does it cost to open a Pickleball 365 franchise?
Item 7 estimates $332,484 to $625,214 for one Center, including the $50,000 initial franchise fee and $22,500 to $45,000 of additional funds for the first three months. Under a Multi-Unit Development Agreement the estimate is $417,484 to $990,214.
What fees does Pickleball 365 charge?
A royalty of 7% of Gross Sales, a local marketing spend of at least 2% of Gross Sales, a point-of-sale system fee currently $1,500 to $2,150 a month, and a technology fee of $350 a month that can rise to $700. A brand development fund of up to 2% is reserved and not currently charged.
How much does a Pickleball 365 franchise make?
The FDD does not say. Item 19 makes no financial performance representation, so there is no revenue, cost or profit figure for any center.
How many Pickleball 365 locations are there?
Item 20 shows no franchised outlets at the end of 2023, 2024 or 2025 and one company-owned center, in Michigan, at the end of 2025. Table 5 projects no openings in the next fiscal year.
Is there a minimum royalty?
No. The royalty is 7% of Gross Sales with no minimum amount. The point-of-sale and technology fees are fixed monthly amounts, so they are owed at any sales level.
How long does it take to open?
Item 11 estimates nine to 12 months from signing the franchise agreement to opening, and the center must open within 12 months or the franchisor may terminate the agreement without a refund.
Questions worth putting to Pickleball 365
These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.
- Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
- Which factors does Pickleball 365 see in its highest-selling locations, such as territory, years open and staffing?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Pickleball 365 locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It also checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Reporting for a Pickleball 365 owner
We review your unit economics and cash forecast and build your monthly reporting around the figures on this page.
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Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from
Every figure here comes from Pickleball 365 Franchising, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Pickleball 365 is a trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Pickleball 365 Franchising, LLC, 2026 Franchise Disclosure Document, issued 23 June 2026.