The Barbershop A Hair Salon for Men franchise unit economics
The Barbershop A Hair Salon for Men franchisees run a casual hair salon for men and boys, offering haircuts, color and highlights, beard trims and waxing, under The Barbershop or The Guys’ Place name.
The Barbershop A Hair Salon for Men franchise at a glance
Item 19 of The Barbershop A Hair Salon for Men's 2026 FDD reports 2025 gross sales by quartile for 34 franchised salons open all year, and excludes the 13 salons owned by Rochelle Leigh Group, LLC.
The Barbershop A Hair Salon for Men franchisees averaged $469,412 of sales in 2025, with a median of $474,207, according to Item 19 of The Barbershop A Hair Salon for Men’s 2026 FDD, issued 14 April 2026. Fees paid to The Barbershop A Hair Salon for Men come to about 7.21%* of sales.
- A Barbershop A Hair Salon for Men franchise costs $207,000 to $352,600 to open, according to Item 7, including the $40,000 initial franchise fee.
- The Barbershop A Hair Salon for Men charges a 5% royalty on gross sales, an advertising fee of up to 2% once it sets up an advertising fund, and a $1,000 yearly website and SEO fee.
- The Barbershop A Hair Salon for Men’s reporting salons ranged from $131,990 to $907,609 of gross sales in 2025, according to the Item 19 table.
- The Barbershop A Hair Salon for Men’s bottom 25% of reporting salons averaged $253,116 in 2025.
- The Barbershop A Hair Salon for Men had 43 franchised salons and 2 affiliate-owned salons at the end of 2025, according to Item 20, Table 3, after 5 franchised salons ceased operations in 2025 and none opened.
- The Barbershop A Hair Salon for Men expects 8 to 10 months between signing the franchise agreement and opening a salon.
These figures come from The Barbershop A Hair Salon for Men's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Averan The Barbershop A Hair Salon for Men Conversion Package →- The median reporting salon had $474,207 of gross sales in 2025, and the average was $469,412. Both figures cover 34 franchised salons that were open for the whole of 2025. Item 19 excludes the 13 salons owned by Rochelle Leigh Group, LLC, which it calls Prior Affiliate Salons, and has no sales data for them.
- The bottom 25% of reporting salons averaged $253,116. Their highest salon had $325,765 of gross sales and their lowest $131,990. The bottom-quarter average is 53.9%* of the overall average.
- The brand charges a 5% royalty, an advertising fee of up to 2% and $1,000 a year for the website and SEO. On the average salon that is $33,859*, or 7.21%* of gross sales, with the advertising fee at its 2% cap. The franchisor states it did not collect any advertising fees in its prior fiscal year.
- $79,400 to $93,100 of the investment is paid to the franchisor. That is the $40,000 initial fee, furniture, fixtures and equipment, grand opening training, the point-of-sale system and office equipment. At the low end it is 38.4%* of the $207,000 total.
- Franchised salons fell from 49 at the start of 2023 to 43 at the end of 2025. Item 20, Table 3 shows one opening, in North Carolina in 2024, and seven salons that ceased operations, five of them in 2025. No terminations, non-renewals or transfers are recorded.
Gross sales, 2025
How much does a Barbershop A Hair Salon for Men franchise make?
| Measure | 2025 |
|---|---|
| Average | $469,412 |
| Median | $474,207 |
| Highest | $851,020 |
| Lowest | $131,990 |
| Salons at or above the average | 16, printed as 53% |
| Salons at or above the median | 15, printed as 50% |
Source: 2026 FDD, Item 19. Unaudited. The table prints figures with points where commas belong (for example $469.412); they are shown here with commas. The percentage column divides by 30 salons, while the text says 34.
Item 19 reports 2025 gross sales for 34 franchised salons. It says these are about 71% of the 48 franchised salons open at December 31, 2025. Gross sales are all sales of the salon, excluding sales, use or service taxes. Both trade names, The Barbershop and The Guys’ Place, are included.
Item 19 leaves out three groups of salons. Salons not open for all of 2025 are excluded, as are salons the franchisor has no full year of data for. The 13 Prior Affiliate Salons owned by Rochelle Leigh Group, LLC are also excluded, and Item 19 states the franchisor has no gross sales information for them. The 2 affiliate-owned salons in Wisconsin are not part of the figures.
The median salon sold $474,207 and the average salon $469,412. 16 salons met or exceeded the average. Item 19 prints that as 53%, which is 16 of 30; 16 of 34 is 47.1%*.
Item 19 gives gross sales only. It does not publish costs, wages, rent or profit for any salon, and it does not show how sales build up in a salon’s first years. It states that new salons commonly have lower revenues than salons with an established customer base, and that most franchisees own several locations.
Item 7 states a typical salon is 1,600 square feet, in a range of 1,100 to 1,800. At 1,600 square feet, the average reporting salon’s sales would be $293* a square foot. Item 19 does not give the size of the reporting salons.
Results by quartile
Gross sales by quartile, 2025
| Group | Average | Median | Highest | Lowest |
|---|---|---|---|---|
| Top 25% | Printed as $6695.626 | $643,410 | $907,609 | $555,208 |
| Top 50% | $593,419 | $529,252 | $907,609 | $475,223 |
| Top 75% | $535,241 | $503,858 | $907,609 | $364,284 |
| All 34 salons | $469,412 | $474,207 | $851,020 | $131,990 |
| Bottom 25% | $253,116 | $297,383 | $325,765 | $131,990 |
Source: 2026 FDD, Item 19. Unaudited. Figures printed with points as thousands separators are shown with commas. The top 25% average is shown as printed: read either way it falls outside that group’s own $555,208 to $907,609 range. The highest salon is printed as $907,609 in the top groups and $851,020 in the all-salon row.
The top half of reporting salons averaged $593,419 in 2025. With 17 salons in each half, the bottom half averaged $345,405*, worked back from the overall average of $469,412. The top half’s average is 1.72* times the bottom half’s.
The median of the top 25% was $643,410 and the median of the bottom 25% was $297,383. The first is 2.16* times the second. The top 25% ran from $555,208 to $907,609 and the bottom 25% from $131,990 to $325,765.
The bottom 25% averaged $253,116, below its own median of $297,383. That gap comes from the lowest salons in the group, which reach down to $131,990.
The table contains two printing errors. The top 25% average reads $6695.626, which cannot be placed inside its group’s range, so this page leaves it as printed. The highest salon is $907,609 in the three top groups and $851,020 in the all-salon row, and Item 19 does not say which is correct.
Brand charges
Brand charges
| Charge | Amount | On $469,412 of gross sales |
|---|---|---|
| Royalty | 5% of gross sales, monthly; 4.75% for owners of more salons (see below) | $23,471* |
| Advertising fee | Up to 2% of gross sales, once an advertising fund is set up | $9,388* at 2% |
| Website and SEO fee | $1,000 a year, may rise up to 5% a year | $1,000 |
| Total | Up to 7% plus $1,000 a year | $33,859*, or 7.21%* |
Source: 2026 FDD, Item 6 and Item 11. Dollar amounts on the average are Averan calculations. Without the advertising fee the total is 5.21%*. The MyTime point-of-sale subscription of $159 to $303 a month, paid to MyTime, and local advertising spend are not included.
The royalty is 5% of the previous month’s gross sales, paid by the 10th. The Item 6 table cuts it to 4.75% for an owner of more than 4 salons. Note 1 to the same table sets 5% for 5 or fewer salons and 4.75% for 6 or more. The two statements do not agree for an owner of exactly 5 salons.
The advertising fee of up to 2% applies only once the franchisor sets up an advertising fund. Item 11 states the franchisor did not collect any advertising fees in its prior fiscal year. Franchisees who signed before this disclosure document are not required to pay into the fund.
Franchisees must spend at least 2% of gross sales a year on local advertising for the first 2 years. Item 11 also requires at least $10,000 of grand opening advertising within the first 60 days. On the average salon, 2% is $9,388*.
On the bottom 25% average of $253,116, the same charges are $18,718*, or 7.40%*. The $1,000 website fee is the one fixed charge, so the share of sales changes little between the bottom quarter and the average.
Item 6 lists other charges that arise in particular cases. A transfer costs $2,500 a salon, or $5,000 for each undeveloped unit under an area development agreement, and a renewal costs $2,500. A late report costs $500 plus $500 for each week it is late. Not following the dispute resolution requirements costs $50,000 plus attorneys’ fees and expenses. Extra training or assistance is currently $300 an hour per person.
Cost to open
Cost to open
| Line | Low | High | Paid to |
|---|---|---|---|
| Leasehold improvements | $80,000 | $170,000 | Contractors |
| Initial franchise fee | $40,000 | $40,000 | Franchisor |
| Furniture, fixtures and equipment | $33,500 | $44,600 | Franchisor |
| Additional funds, 3 months | $25,000 | $40,000 | Employees, suppliers, utilities |
| Grand opening advertising | $10,000 | $20,000 | Vendors |
| Signage | $5,000 | $10,000 | Vendors |
| Grand opening training | $3,000 | $5,000 | Franchisor |
| Security deposit and rent | $2,000 | $6,000 | Lessor |
| Travel and living while training 2 people | $2,000 | $4,000 | Vendors |
| Opening inventory | $2,000 | $3,000 | Vendors |
| Office equipment and supplies | $1,500 | $2,000 | Franchisor |
| Point-of-sale system and software | $1,400 | $1,500 | Franchisor |
| Insurance, per quarter | $600 | $1,500 | Insurer |
| Licenses, dues and utility deposits | $500 | $2,000 | Agencies, utilities |
| Professional fees | $500 | $3,000 | Attorneys, accountants, architects |
| Total | $207,000 | $352,600 | $79,400–$93,100 to the franchisor |
Source: 2026 FDD, Item 7 and cover page. The table prints some amounts with stray points ($. 5,000 and $. 1,500); they are shown here as $5,000 and $1,500. Both columns add to the printed totals.
Item 7 puts the cost of opening one salon at $207,000 to $352,600. Leasehold improvements are the largest line, at $80,000 to $170,000. The cover states that $79,400 to $93,100 is paid to the franchisor or its affiliate, which is 38.4%* of the low total and 26.4%* of the high total.
Furniture, fixtures and equipment must be bought from the franchisor. The list in Item 7 runs from barber chairs and towel warmers to a washing machine, cameras and a cash register. Item 8 estimates that purchases from the franchisor or approved suppliers are about 70% of opening purchases and 25% of purchases once the salon is running.
Item 7 bases its rent estimates on locations in and around Milwaukee, Wisconsin, at $15 to $26 a square foot. For a typical 1,600 square foot salon that is $24,000 to $41,600* a year, or 5.11% to 8.86%* of the 2025 average gross sales. Additional funds cover 3 months and exclude royalty, advertising fees and any owner’s draw or salary.
Further salons carry a lower initial fee. Without an area development agreement, the second salon is $25,000, the third $15,000 and each one after that $7,500. Under an area development agreement for at least 3 salons, the second is $15,000 and each one after that $5,000, so the minimum $60,000 is paid when the agreement is signed.
Item 11 estimates 8 to 10 months from signing to opening. The franchisor may terminate if the salon has not opened within 18 months. The franchise term is 10 years, with up to 5 renewals of 10 years each. The protected territory is typically a 3-mile radius around the salon.
Locations
Locations, 2023 to 2025
| Year | Start | Opened | Terminated | Non-renewed | Ceased operations | End |
|---|---|---|---|---|---|---|
| 2023 | 49 | 0 | 0 | 0 | 2 | 47 |
| 2024 | 47 | 1 | 0 | 0 | 0 | 48 |
| 2025 | 48 | 0 | 0 | 0 | 5 | 43 |
Source: 2026 FDD, Item 20, Table 3. Table 1 gives the 2025 franchised year-end as 48 with a net change of 1; its total-outlet row, 50 falling to 45, agrees with Table 3. The 2 affiliate-owned salons are in Wisconsin and did not change.
Franchised salons went from 49 at the start of 2023 to 43 at the end of 2025. That is a net fall of 6, or 12.2%*. In 2025 the count fell by 5, or 10.4%* of the 48 at the start of the year.
Every departure in Table 3 is recorded as ceased operations. In 2025, 2 salons closed in Florida, 2 in Wisconsin and 1 in Missouri. There were no terminations, non-renewals, reacquisitions or transfers in any of the three years.
Wisconsin has the most salons, with 19 at the end of 2025. It started 2023 with 22. Minnesota has 8, North Carolina 7, and the other six states between 0 and 2.
One franchise agreement is signed for a salon not yet open, in North Carolina. Table 5 projects one new franchised salon and no new affiliate-owned salons in the next fiscal year.
The tables do not agree on the 2025 year-end count. Table 1 gives 48 franchised salons at the end of 2025, with a net change of 1 where its own row moves from 48 to 48. Table 3 gives 43, and Item 19 refers to 48. The franchisor’s audited accounts in Item 21 record $70,000 of other income in 2025 from a franchisee that breached and cancelled its contract.
Questions we get asked
Questions owners ask
How much does it cost to open a Barbershop A Hair Salon for Men franchise?
Item 7 of the 2026 FDD puts the total at $207,000 to $352,600 for one salon. That includes the $40,000 initial franchise fee. The largest line is leasehold improvements, at $80,000 to $170,000, and $79,400 to $93,100 of the total is paid to the franchisor.
What fees does a Barbershop A Hair Salon for Men franchisee pay?
The royalty is 5% of gross sales, falling to 4.75% for owners of more salons. An advertising fee of up to 2% applies once the franchisor sets up an advertising fund, and the website and SEO fee is $1,000 a year. On the 2025 average salon that is $33,859*, or 7.21%* of gross sales, with the advertising fee at 2%. Franchisees also spend at least 2% of gross sales on local advertising in their first 2 years.
How much revenue does a Barbershop A Hair Salon for Men salon make?
Item 19 reports average 2025 gross sales of $469,412 and a median of $474,207 across 34 franchised salons open for the whole year. The bottom 25% averaged $253,116 and the median of the top 25% was $643,410. Item 19 does not report costs or profit.
How many Barbershop A Hair Salon for Men locations are there?
Item 20, Table 3 shows 43 franchised salons at the end of 2025, down from 48 at the start of the year, plus 2 affiliate-owned salons in Wisconsin. Table 1 gives 48 franchised salons at year end, so the two tables do not agree. One more salon is signed but not yet open.
Which salons are left out of the Item 19 figures?
Salons not open for all of 2025, salons without a full year of data, and the 13 Prior Affiliate Salons owned by Rochelle Leigh Group, LLC are excluded. The 2 affiliate-owned salons are not included either. Item 19 says the 34 reporting salons are about 71% of the 48 franchised salons open at December 31, 2025.
How long does it take to open a Barbershop A Hair Salon for Men salon?
Item 11 estimates 8 to 10 months between signing the franchise agreement and opening. The franchisor may terminate if the salon has not opened within 18 months. Grand opening training of 1 to 3 days takes place at the salon.
Questions worth putting to The Barbershop A Hair Salon for Men
These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.
- Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
- Which factors does The Barbershop A Hair Salon for Men see in its highest-selling locations, such as territory, years open and staffing?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Barbershop A Hair Salon for Men locations closed, were sold, or changed hands last year, and why?
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Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from
Every figure here comes from The Barbershop A Hair Salon for Men, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. The Barbershop A Hair Salon for Men is a trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: The Barbershop A Hair Salon for Men, LLC, 2026 Franchise Disclosure Document, issued 14 April 2026.