Amazing Lash Studio franchise unit economics
Amazing Lash Studio franchisees run a salon selling eyelash extensions, brow services and facial waxing on a monthly membership model. Across 160 studios open the full year the average was $541,436 of total sales on 5,406 client visits and 227 ending memberships, with a median of $507,581. Same-studio revenue fell 6.8% on the year.
- Primary source
- Amazing Lash Franchise, LLC, 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 7 for cost to open; Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- 160 of 166 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
Revenue fell in every tier of Amazing Lash last year, −3.1% at the ten highest-selling studios, −24.7% at the ten lowest-selling studios, and −6.8% across the system. Forty-one studios were terminated in 2025 and five opened. The count has gone from 276 to 166 in three years. For an owner still trading, the question is which of these numbers describes your studio. The answer sits in one figure. How many first-time clients you turn into members.
- Every tier lost revenue last year. −3.1% at the top ten, −13.6% in the bottom third, −24.7% at the bottom ten, −6.8% system-wide.
- Forty-one studios were terminated in 2025 and five opened. 276 studios three years ago, 166 now, a 40% contraction.
- Membership conversion runs 41.2% at the top ten and 8.4% at the bottom ten. The one operating number that tracks the revenue range.
- A client visit is worth $100 in every tier. $99.98 at the top ten, $101.31 at the bottom ten. The ticket is fixed; the traffic is everything.
- $30,600 of fixed fees lands before the 10% of receipts. 16.6% of the bottom ten's revenue on its own, against 2.7% of the top ten's.
How much does a Amazing Lash Studio franchise make?
The average Amazing Lash Studio unit reported $541,436 of revenue in the 2026 FDD, and the median reported $507,581. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 10% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Decline
Where the revenue went.
| Group | Studios | Sales | Median | Same-studio change | Lowest | Highest |
|---|---|---|---|---|---|---|
| Top 10 | 10 | $1,148,327 | $1,152,353 | −3.1% | $974,405 | $1,315,501 |
| Top third | 51 | $839,967 | $803,605 | −3.7% | $625,946 | $1,315,501 |
| Bottom third | 51 | $299,564 | $312,537 | −13.6% | $99,338 | $411,948 |
| Bottom 10 | 10 | $184,184 | $185,219 | −24.7% | $99,338 | $235,162 |
| All 160 | 160 | $541,436 | $507,581 | −6.8% | $96,968 | $1,315,501 |
All figures as the brand reported it.
The decline is steepest at the lowest-selling studios. The top third lost 3.7% and the bottom third lost 13.6%. That is the opposite of a market-wide squeeze hitting everyone equally. It means the gap between a strong Amazing Lash and a weak one widened by roughly ten points in a single year.
A bottom-ten studio lost a quarter of its revenue. −24.7% on an average of $184,184 means it was around $244,600 the year before. At that rate of decline the fixed fee bill alone consumes a sixth of the top line within a year. That is the arithmetic behind the 41 terminations.
Even the top ten went backwards. −3.1% on $1,148,327. The highest-selling studios in the system are still above a million and still shrinking, so the brand's problem reaches the whole distribution.
The network of locations.
| Year | Start | Opened | Terminations | Ceased other | End |
|---|---|---|---|---|---|
| 2023 | 276 | 16 | 25 | 5 | 263 |
| 2024 | 263 | 9 | 70 | 0 | 202 |
| 2025 | 202 | 5 | 41 | 0 | 166 |
As the brand reported it.
Thirty studios opened and 141 left over three years. The count fell 39.9%, from 276 to 166, with 2024 the worst year at 70 terminations. An owner trading through that has watched the marketing fund shrink with the system and the shared cost base range over fewer studios.
Every departure is recorded as a termination. Zero non-renewals, zero reacquisitions, zero recorded as ceasing operations for other reasons after 2023. That means these units left under the franchise agreement's termination provisions, which is worth understanding if your own renewal is approaching.
Top performers
What separates the top Amazing Lash Studio performers
Amazing Lash Studio splits its locations into groups instead of publishing one average. The best group averaged $839,967 a year. The worst averaged $299,564. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $507,581. The average was $541,436. More than half the system is below the number the brand quotes.
Decided before you open
- Trade area and site.A 2.8× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Capacity, fixed at build.capacity is None vans multiplied by hours multiplied by how full they run. What you can sell is set by the build, and the build does not change after opening.
- What you spend to open.Opening costs $484,684 to $770,754, a 1.6× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Members, the operating driver.This model bills on members. The owner watches how many people join, how many cancel, and what a member spends beyond the plan. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- The gift card book.Gift cards are sold before the service is delivered. The top performers are not selling more of them by accident, they are running a deliberate seasonal push into the holidays and out of it again. The accounting follows: a gift card is deferred revenue until it is redeemed, so cash and earned revenue arrive in different periods.
- Fees, and where the minimum bites.Fees run about 10.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
Context you underwrite around
- The reporting screen.160 of 166 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, so the numbers describe locations that cleared that screen, not the system as a whole.
- What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations, no attainment figure. Anything below the sales line has to come from the franchisor or from owners you call.
Converting an existing business
What separates the tiers.
| Group | Client visits | Membership conversion | Ending memberships | Revenue per visit | Revenue per member | Visits per member |
|---|---|---|---|---|---|---|
| Top 10 | 11,485 | 41.2% | 529 | $99.98 | $2,171 | 21.7 |
| Top third | 8,439 | 29.1% | 374 | $99.53 | $2,246 | 22.6 |
| Bottom third | 2,928 | 12.7% | 108 | $102.31 | $2,774 | 27.1 |
| Bottom 10 | 1,818 | 8.4% | 59 | $101.31 | $3,122 | 30.8 |
| All 160 | 5,406 | 20.3% | 227 | $100.15 | $2,385 | 23.8 |
Visits, conversion and membership figures as the brand reported it.
A visit is worth $100 wherever it happens. $99.98 at the top ten and $101.31 at the bottom ten, a 1.3% difference across a revenue range of 6.2 times. Price and service mix are effectively identical system-wide, so the top line is a count of visits.
Conversion runs five times higher at the top. 41.2% against 8.4%. A top-ten studio turns four in ten first-time clients into members; a bottom-ten studio turns fewer than one in ten. Each conversion becomes recurring visits, so the difference compounds every month it persists.
The lowest-selling studios' members are the heaviest users. 30.8 visits a year against 21.7 at the top ten, and $3,122 of revenue per member against $2,171. The small group of people who do join a lower-selling studio are deeply loyal. The problem is upstream of them, in how many first-time clients ever get asked.
Getting back to the middle.
| Group | Members behind the average | Visits behind | Conversion points behind |
|---|---|---|---|
| Bottom 10 | 168 | 3,588 | 11.9 |
| Bottom third | 119 | 2,478 | 7.6 |
| Top third, ahead of the average | +147 | +3,033 | +8.8 |
Ours, taking the difference between each disclosed group average and the disclosed all-studio average of 227 memberships, 5,406 visits and 20.3% conversion.
Eight points of conversion is the distance from the bottom third to the middle. 12.7% to 20.3%. On a studio seeing 100 new clients a month, that is thirteen conversions instead of eight, five more conversations a month going the right way, sustained for a year, worth 119 members.
Visits have to come first. The bottom third is 2,478 visits a year behind the average, which is 48 a week. Conversion is the multiplier, and it needs traffic to multiply. With revenue per visit locked at $100, those two levers are the ones available.
Fees and the network
What the brand and the required marketing take.
| Group | Revenue | 10% of receipts | Fixed fees | Total | Share |
|---|---|---|---|---|---|
| Top 10 | $1,148,327 | $114,833 | $30,600 | $145,433 | 12.7% |
| Top third | $839,967 | $83,997 | $30,600 | $114,597 | 13.6% |
| Bottom third | $299,564 | $29,956 | $30,600 | $60,556 | 20.2% |
| Bottom 10 | $184,184 | $18,418 | $30,600 | $49,018 | 26.6% |
| All 160 | $541,436 | $54,144 | $30,600 | $84,744 | 15.7% |
Ours, applying the disclosed rates to each disclosed group average.
In the bottom third the fixed fees exceed the percentage fees. $30,600 against $29,956. A studio at $299,564 pays more for its two standing invoices than it pays in royalty, brand fund and local spend combined. That is the point at which the cost structure stops scaling with the business.
The load moved from 15.7% to something much heavier for the lowest-selling studios in one year. A bottom-ten studio that billed roughly $244,600 in 2024 paid about 22.5% of receipts; at $184,184 it pays 26.6%. Falling revenue raises the percentage automatically, because $30,600 of it stays put.
What that means if you are running one. The fixed portion is recovered by volume, and with revenue per visit locked at $100, volume means visits. Getting back above roughly $306,000 of receipts is the point where the percentage fees again exceed the fixed ones and the structure starts working with you.
What it costs to open.
| Low | High | |
|---|---|---|
| Single studio | $484,684 | $770,754 |
| Payable to the franchisor or an affiliate | $109,674 | $121,924 |
As the brand reported it.
The build costs about what a system-average studio bills in a year. $484,684 against $541,436 of receipts. With the network down 40% in three years, the relevant market for an existing owner is the transfer market. The figures on this page are what a buyer will be looking at.
Questions we get asked
How bad is the decline?
Revenue fell in all four disclosed groups: 3.1% at the top ten, 3.7% in the top third, 13.6% in the bottom third, 24.7% at the bottom ten, and 6.8% system-wide. Separately, 41 studios were terminated in 2025 against five openings. The franchised count went from 276 at the start of 2023 to 166 at the end of 2025. The decline is steepest at the bottom, so the difference between strong and weak studios widened by about ten points in a year.
What actually separates a high-selling studio from a weak one?
Membership conversion and traffic. The top ten studios convert 41.2% of first-time clients into members and see 11,485 visits a year; the bottom ten convert 8.4% and see 1,818. Revenue per visit is $99.98 against $101.31, effectively identical. So the difference is entirely how many people come in and how many of them join.
Why are my members so valuable if my studio is weak?
Because the few who joined are the committed ones. A bottom-ten studio's members visit 30.8 times a year and generate $3,122 each, against 21.7 visits and $2,171 at the top ten. That is a loyal base and a real asset, but 59 of them against 529. The gap is created before anyone becomes a member, at the first visit.
At what revenue does the fee structure turn against me?
Around $306,000 of receipts. Below that, the $30,600 of fixed fees (the $2,000 monthly local advertising fee plus the $550 monthly technology fee) exceeds the 10% in royalty, brand fund and local spend combined. The bottom third averages $299,564 and pays 20.2% of receipts in total; the bottom ten pays 26.6%; at the lowest studio disclosed it reaches 41.6%.
Who does bookkeeping for an Amazing Lash Studio franchise?
Memberships bill monthly ahead of the service and unused sessions accumulate. So part of your balance is work you still owe. In a shrinking system that liability deserves close attention. Because it follows you into any sale. total sales, which the royalty is calculated on, includes gift card sales and redemptions and excludes tips paid to stylists, so those want separating cleanly. Track visits and membership conversion monthly alongside the dollars, since revenue per visit is fixed at about $100 and everything else is volume. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
- No attainment figure. The filing does not say how many locations reached the average it publishes.
Questions worth putting to Amazing Lash Studio
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Amazing Lash Studio locations closed, were sold, or changed hands last year, and why?
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