Amazing Lash Studio franchise unit economics
Amazing Lash Studio franchisees run a salon selling eyelash extensions, brow services and facial waxing on a monthly membership model.
Amazing Lash Studio in the news
- WellBiz Brands Announces Benjamin Marmor as Chief Financial Officer · Franchising.com ·
- WellBiz Brands Continues 2026 Momentum with New Market Growth and Development Milestones in Second Quarter · International Franchise Association ·
Each Amazing Lash Studio headline above is the publisher's own and links to the publisher. Averan Advisors checked these Amazing Lash Studio links on 11 October 2026. Franchise news lists news on 95 brands, including Amazing Lash Studio. Amazing Lash Studio is in the Salon, Lash, Wax and Tan franchise guide.
Amazing Lash Studio franchise at a glance
In its 2026 FDD Amazing Lash Studio reports 2025 total sales, client visits, membership conversion and ending memberships for the 160 studios open the full year, with separate figures for the ten highest-selling and ten lowest-selling studios.
Amazing Lash Studio franchisees averaged $541,436 of sales in 2025, with a median of $507,581, according to Item 19 of Amazing Lash Studio’s 2026 FDD, issued 1 April 2026. The 160 in that group are 96%* of Amazing Lash Studio’s 166 locations. Fees paid to Amazing Lash Studio come to about 13.65%* of sales.
- An Amazing Lash Studio franchise costs $484,684 to $770,754 to open, according to the brand's 2026 FDD.
- Amazing Lash Studio charges a royalty of 6% of sales, a 2% brand fund contribution and a $550 monthly technology fee.
- Work out Amazing Lash Studio's fees at your own sales with the minimum fee calculator.
These figures come from Amazing Lash Studio's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Every tier lost revenue last year. Revenue fell 3.1% at the top ten, 13.6% in the bottom third, 24.7% at the bottom ten and 6.8% system-wide.
- Forty-one studios were terminated in 2025 and five opened. That is 276 studios three years ago, 166 now, a 40% contraction.
- Membership conversion runs 41.2% at the top ten and 8.4% at the bottom ten. Amazing Lash Studio conversion falls in step with revenue across the four disclosed groups.
- A client visit is worth $100 in every tier. That is $99.98 at the top ten, $101.31 at the bottom ten.
- $30,600 of fixed fees lands before the 8% of receipts. That is 16.6% of the bottom ten's revenue on its own, against 2.7% of the top ten's.
How much does an Amazing Lash Studio franchise make?
The average Amazing Lash Studio unit reported $541,436 of revenue in the 2026 FDD, and the median reported $507,581. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 13.7% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Decline
Revenue by performance group, 2025
| Group | Studios | Sales | Median | Same-studio change | Lowest | Highest |
|---|---|---|---|---|---|---|
| Top 10 | 10 | $1,148,327 | $1,152,353 | −3.1% | $974,405 | $1,315,501 |
| Top third | 51 | $839,967 | $803,605 | −3.7% | $625,946 | $1,315,501 |
| Bottom third | 51 | $299,564 | $312,537 | −13.6% | $99,338 | $411,948 |
| Bottom 10 | 10 | $184,184 | $185,219 | −24.7% | $99,338 | $235,162 |
| All 160 | 160 | $541,436 | $507,581 | −6.8% | $96,968 | $1,315,501 |
All figures as the brand reported it.
The decline is largest at the lowest-selling studios. The top third lost 3.7% and the bottom third lost 13.6%. It means the gap between a high-selling Amazing Lash and a low-selling one widened by roughly ten points in a single year.
A bottom-ten studio lost a quarter of its revenue. −24.7% on an average of $184,184 means it was around $244,600 the year before. The $30,600 of fixed fees is already 16.6% of that studio’s revenue *.
The top ten fell 3.1%. The top ten average $1,148,327. The highest-selling studios in the system are still above a million and still shrinking, so the brand's problem reaches the whole distribution.
Units opened and closed, 2023 to 2025
| Year | Start | Opened | Terminations | Ceased other | End |
|---|---|---|---|---|---|
| 2023 | 276 | 16 | 25 | 5 | 263 |
| 2024 | 263 | 9 | 70 | 0 | 202 |
| 2025 | 202 | 5 | 41 | 0 | 166 |
As the brand reported it.
Thirty studios opened and 141 left over three years. The count fell 39.9%, from 276 to 166, with 2024 the worst year at 70 terminations.
Every departure is recorded as a termination. Zero non-renewals, zero reacquisitions, zero recorded as ceasing operations for other reasons after 2023. That means these units left under the franchise agreement's termination provisions.
Top performers
What separates the top Amazing Lash Studio performers
Amazing Lash Studio splits its locations into groups instead of publishing one average. The top group averaged $839,967 a year. The lowest averaged $299,564. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $507,581. The average was $541,436. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The top band sells 2.8× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Capacity.Capacity is the number of service rooms, times the hours the studio is open, times how many of those hours are booked. The build sets how much you can sell.
- Opening cost range.Opening costs $484,684 to $770,754, a 1.6× range inside one brand.
Live operating levers
- Membership drives the model.Track how many members join, how many cancel, and what each member spends beyond the plan.
- Gift cards.Gift cards are sold before the service is delivered, and sales peak around the holidays. A gift card is deferred revenue until it is redeemed, so cash and earned revenue arrive in different periods.
- Fees.Amazing Lash Studio’s fees run about 13.7% of sales, and Amazing Lash Studio sets no minimum royalty.
Context you underwrite around
- Locations included.These figures cover 160 of 166 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations, no attainment figure. Ask the franchisor or current owners for cost and profit figures.
Converting an existing business
Visits, conversion and memberships by group
| Group | Client visits | Membership conversion | Ending memberships | Revenue per visit | Revenue per member | Visits per member |
|---|---|---|---|---|---|---|
| Top 10 | 11,485 | 41.2% | 529 | $99.98 | $2,171 | 21.7 |
| Top third | 8,439 | 29.1% | 374 | $99.53 | $2,246 | 22.6 |
| Bottom third | 2,928 | 12.7% | 108 | $102.31 | $2,774 | 27.1 |
| Bottom 10 | 1,818 | 8.4% | 59 | $101.31 | $3,122 | 30.8 |
| All 160 | 5,406 | 20.3% | 227 | $100.15 | $2,385 | 23.8 |
Visits, conversion and membership figures as the brand reported it.
A visit is worth $100 wherever it happens. That is $99.98 at the top ten and $101.31 at the bottom ten, a 1.3% difference across a revenue range of 6.2 times. Price and service mix are effectively identical system-wide, so the top line is a count of visits.
Conversion runs five times higher at the top. That is 41.2% against 8.4%. A top-ten studio turns four in ten first-time clients into members; a bottom-ten studio turns fewer than one in ten. Each conversion becomes recurring visits, so the difference compounds every month it persists.
The lowest-selling studios' members are the heaviest users. That is 30.8 visits a year against 21.7 at the top ten, and $3,122 of revenue per member against $2,171. The small group of people who do join a lower-selling studio are deeply loyal.
Each group against the system average
| Group | Members behind the average | Visits behind | Conversion points behind |
|---|---|---|---|
| Bottom 10 | 168 | 3,588 | 11.9 |
| Bottom third | 119 | 2,478 | 7.6 |
| Top third, ahead of the average | +147 | +3,033 | +8.8 |
We took the difference between each disclosed group average and the disclosed all-studio average of 227 memberships, 5,406 visits and 20.3% conversion.
Eight points of conversion is the distance from the bottom third to the middle. That is 12.7% to 20.3%. On a studio seeing 100 new clients a month, that is about 13 conversions against 20, or about 91 more members over a year *.
The bottom third is 2,478 visits a year behind the average. That is 48 visits a week. Conversion is the multiplier, and it needs traffic to multiply. With revenue per visit locked at $100, those two levers are the ones available.
Fees and the network
Royalty, brand fund and required marketing by group
| Group | Revenue | 8% of receipts | Fixed fees | Total | Share |
|---|---|---|---|---|---|
| Top 10 | $1,148,327 | $91,866 | $30,600 | $122,466 | 10.7% |
| Top third | $839,967 | $67,197 | $30,600 | $97,797 | 11.6% |
| Bottom third | $299,564 | $23,965 | $30,600 | $54,565 | 18.2% |
| Bottom 10 | $184,184 | $14,735 | $30,600 | $45,335 | 24.6% |
| All 160 | $541,436 | $43,315 | $30,600 | $73,915 | 13.7% |
We applied the disclosed rates to each disclosed group average. The 2% Local Spend Amount, spent with vendors, is not included.
In the bottom third the fixed fees exceed the percentage fees. The fixed fees are $30,600 and the percentage fees are $23,965. A studio at $299,564 pays more for its two standing invoices than it pays in royalty and brand fund combined. That is the point at which the cost structure stops scaling with the business.
The load on a bottom-ten studio rose from about 20.5% to 24.6% of receipts in one year. A bottom-ten studio that billed roughly $244,600 in 2024 paid about 20.5% of receipts; at $184,184 it pays 24.6%. Falling revenue raises the percentage automatically, because $30,600 of it stays put.
Above roughly $382,500 of receipts the percentage fees exceed the fixed ones. The fixed portion is recovered by volume, and with revenue per visit locked at $100, volume means visits. Getting back above roughly $382,500 of receipts is the point where the percentage fees again exceed the fixed ones.
What it costs to open
| Low | High | |
|---|---|---|
| Single studio | $484,684 | $770,754 |
| Payable to the franchisor or an affiliate | $109,674 | $121,924 |
As the brand reported it.
The build costs about what a system-average studio bills in a year. That is $484,684 against $541,436 of receipts.
Questions we get asked
How much does an Amazing Lash Studio franchise make?
Amazing Lash Studio franchisees averaged $541,436 of sales in 2025, with a median of $507,581, according to Item 19 of Amazing Lash Studio’s 2026 FDD, issued 1 April 2026. The 160 in that group are 96%* of Amazing Lash Studio’s 166 locations. Fees paid to Amazing Lash Studio come to about 13.65%* of sales.
How bad is the decline at Amazing Lash Studio?
Revenue fell in all four disclosed groups: 3.1% at the top ten, 3.7% in the top third, 13.6% in the bottom third, 24.7% at the bottom ten, and 6.8% system-wide. Separately, 41 studios were terminated in 2025 against five openings. The franchised count went from 276 at the start of 2023 to 166 at the end of 2025. The decline is largest at the bottom, so the difference between high-selling and low-selling studios widened by about ten points in a year.
What actually separates a high-selling studio from a low-selling one at Amazing Lash Studio?
Membership conversion and traffic explain most of it. The top ten studios convert 41.2% of first-time clients into members and see 11,485 visits a year; the bottom ten convert 8.4% and see 1,818. Revenue per visit is $99.98 against $101.31, effectively identical. So the difference is entirely how many people come in and how many of them join.
Why are my members so valuable if my Amazing Lash Studio location sells less?
Members matter more at a lower-selling studio because the few who joined are the committed ones. A bottom-ten studio's members visit 30.8 times a year and generate $3,122 each, against 21.7 visits and $2,171 at the top ten. That is a loyal base and a real asset, but 59 of them against 529. The gap is created before anyone becomes a member, at the first visit.
At what revenue does the fee structure turn against me at Amazing Lash Studio?
It takes around $382,500 of receipts. Below that, the $30,600 of fixed fees (the $2,000 monthly local advertising fee plus the $550 monthly technology fee) exceeds the 8% in royalty and brand fund combined. The bottom third averages $299,564 and pays 18.2% of receipts to the brand in total; the bottom ten pays 24.6%; at the lowest studio disclosed it reaches 39.6%.
Who does bookkeeping for an Amazing Lash Studio franchise?
Memberships bill monthly ahead of the service, and unused sessions build up. So part of your balance is work you still owe. In a shrinking system that liability deserves close attention, because it follows you into any sale. Total sales, which the royalty is calculated on, include gift card sales and redemptions and exclude tips paid to stylists, so those need separating cleanly. Track visits and membership conversion monthly alongside the dollars, since revenue per visit is fixed at about $100 and everything else is volume. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
- The filing gives no attainment figure. The filing does not say how many locations reached the average it publishes.
Questions worth putting to Amazing Lash Studio
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does Amazing Lash Studio see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Amazing Lash Studio locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Run these numbers against your own studio.
We review your unit economics, cash forecast and reporting, so you know where you stand against the disclosed tiers.
Talk to AveranWhere these figures come from.
Every figure here comes from Amazing Lash Franchise, LLC's 2026 FDD, issued 1 April 2026 and covering the 2025 calendar year. The document is unaudited by us. We are unaffiliated with the brand. The figures describe past performance at other studios. Calculations of our own are labeled where they appear. This page is an educational summary and is not legal or tax advice. AMAZING LASH STUDIO® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Amazing Lash Franchise, LLC, 2026 Franchise Disclosure Document, issued 1 April 2026.
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Amazing Lash Studio reads against the rest of the salon, lash, wax and tan group: Blo Blow Dry Bar · Drybar · European Wax Center · Hammer & Nails · The Lash Lounge · Waxing the City. The salon, lash, wax and tan guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- Money arrives before the service does. How should that be booked?It explains deferred revenue and why the bank balance and the profit line disagree.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- What should I be looking at every week?It lists the handful of numbers that move before the P&L does.
- Do I need a bookkeeper, a controller, or a CFO?It explains what each role owns and when the next hire pays for itself.