The Dog Wizard franchise unit economics
The Dog Wizard franchisees run dog obedience, behavior modification and specialty training businesses, working from home and training dogs at clients’ homes, parks or a local boarding or day care facility.
The Dog Wizard franchise at a glance
Item 19 of the 2026 FDD reports 2025 gross revenue for 56 franchisee businesses, grouped by the total population of the territories each one runs.
The Dog Wizard’s 56 franchisee businesses in Item 19 averaged $283,698 in 2025 gross revenue, with a median of $145,820, according to Item 19 of The Dog Wizard’s 2026 FDD, issued 4 June 2026. Fees paid to The Dog Wizard come to about 12.73%* of sales. The Dog Wizard franchise costs $112,400 to $423,850 to open.
- A Dog Wizard franchise costs $112,400 to $423,850 to open, according to Item 7 of the 2026 FDD; the high figure includes the fee and launch marketing for five territories.
- The Dog Wizard charges an 8% royalty and a 2% Brand Fund contribution on gross revenues, both weekly.
- The Dog Wizard also sets fixed monthly charges: at least $1,500 of local advertising, a $600 to $800 Technology Fee, $5.49 for a designated number and $40 for each communications line, about $25,746 a year at the low end.*
- The Dog Wizard’s 56 franchisee businesses in Item 19 averaged $283,698 in 2025 gross revenue, with a median of $145,820; 18 of them, or 32%, reached the average.
- The Dog Wizard reports revenue per franchisee business, and those 56 businesses ran 96 territories between them.
- The Dog Wizard may terminate a franchise when, after 24 months, trailing 12-month gross revenue averages less than $100,000.
- The Dog Wizard had 98 franchised territories open at the end of 2025, up from 35 at the start of 2023, and no company-owned outlets.
These figures come from The Dog Wizard's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. The $25,746 a year of fixed charges is an Averan calculation from the Item 6 monthly amounts at the low end of the Technology Fee with one communications line. All other glance figures are printed in the FDD.
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Talk to Averan → Averan The Dog Wizard Conversion Package →- The fixed monthly charges come to about $25,746 a year. That is $18,000 of required local advertising, $7,200 of Technology Fee at the $600 low end, $66 for the designated number and $480 for one communications line.* Below $257,459 of annual revenue, the fixed charges are larger than the 10% royalty and Brand Fund together.*
- The median business billed $145,820, a little over half the average. The $283,698 average is 1.95 times the median.* 18 of the 56 businesses reached the average. The highest business billed $1,656,014 and the lowest $20,391.
- Businesses with larger total territory populations averaged more revenue. The 24 businesses covering over 450,000 people averaged $487,598. The 24 covering 225,001 to 450,000 averaged $140,775, and the 8 covering up to 225,000 averaged $100,767. The middle group averaged $40,008 more than the smallest group, or 39.7% more.*
- Item 12 sets a minimum sales level. After 24 months of operation, the franchisor may terminate the agreement if gross revenue is below $8,333 a month for 6 or more consecutive months, or if the trailing 12-month average is below $100,000. The median of the 8 businesses in the smallest population group was $76,034. Item 19 does not show how long each business had been open.
- Openings fell from 43 in 2024 to 16 in 2025. Franchised territories rose from 96 to 98 in 2025. Over 2023 to 2025, 93 territories opened and 30 left the system: 4 terminated, 2 not renewed, 1 reacquired and 23 that ceased operations for other reasons.*
Revenue
How much does a Dog Wizard franchise make?
| Territory population | Businesses | Average | Median | Highest | Lowest | At or above average |
|---|---|---|---|---|---|---|
| Over 450,000 | 24 | $487,598 | $401,327 | $1,656,014 | $40,172 | 8 or 33% |
| 225,001 to 450,000 | 24 | $140,775 | $97,149 | $494,874 | $20,391 | 9 or 38% |
| Up to 225,000 | 8 | $100,767 | $76,034 | $321,476 | $20,521 | 1 or 13% |
| Total | 56 | $283,698 | $145,820 | $1,656,014 | $20,391 | 18 or 32% |
Source: Item 19, 2026 FDD. Revenue is franchisee-reported and unaudited. Gross revenue excludes refunds, discounts, taxes and tips, and includes boarding or day care revenue where the dog was boarded as part of training.
Item 19 covers 56 franchisee businesses that operated the full 2025 calendar year. Between them they ran 96 territories: 90 for the full year and 6 for part of the year inside an already-operating business. Two transferred territories and three that ceased operations in 2025 are excluded. 101 outlets operated at some point in 2025.
Revenue is reported per business, combining every territory that business runs. The 56 businesses billed $15,887,088 in total, or $165,490 per territory on Averan’s figures.* Item 19 does not report revenue per territory.
The average was $283,698 and the median was $145,820. The average is 1.95 times the median.* 18 of the 56 businesses, or 32%, reached the average.
The groups are set by total territory population. The “Up to 225,000” group matches the largest single territory now offered. The middle group covers up to about two such territories, and the top group covers more. Some businesses in the higher groups run territories signed under earlier agreements with different sizes.
Item 19 reports revenue only. It prints no costs, wages or profit for any business.
Territory
Territory and minimum sales
Each territory is a set of contiguous ZIP codes intended to serve 200,000 to 225,000 people. The franchisor will not establish a company-owned or franchised outlet selling dog training under similar marks inside it. The franchisor keeps the right to sell online and through other channels in the territory, and to license dog daycare and boarding businesses under the marks there.
All dog training must take place inside the territory. If ZIP codes outside any territory the owner holds generate more than $10,000 over a trailing twelve months, the owner must buy them at $0.275 per resident, or pay 20% of the gross revenue from those ZIP codes until they are bought.
The initial fee rises with population above 225,000. Each person above 225,000 adds $0.275, and the fee is not reduced for a territory below 200,000 people.
Item 12 sets a minimum sales level after 24 months. The franchisor may terminate the agreement if gross revenue is below $8,333 a month for 6 or more consecutive months, or the trailing 12-month average is below $100,000. In Item 19, the median was $76,034 in the smallest population group and $97,149 in the middle group.
The business is run from home. Item 11 expects opening about 6 months after signing; initial training takes about 6 to 7 weeks.
By territory population
Revenue by territory population, 2025
| Territory population | Businesses | Average | Difference from smallest group * | Multiple of smallest group * |
|---|---|---|---|---|
| Up to 225,000 | 8 | $100,767 | – | 1.00 |
| 225,001 to 450,000 | 24 | $140,775 | +$40,008 (39.7%) | 1.40 |
| Over 450,000 | 24 | $487,598 | +$386,831 (383.9%) | 4.84 |
Averages from Item 19, 2026 FDD. The last two columns are Averan calculations.
The middle group averaged $40,008 more than the smallest group. That is 39.7% more for businesses covering up to about twice the population.*
The top group averaged $487,598, 3.46 times the middle group.* It also held the widest range, from $40,172 to $1,656,014, and 8 of its 24 businesses reached the group average.
Each group spans a wide range. In the middle group the highest business billed $494,874 and the lowest $20,391. In the smallest group the range was $20,521 to $321,476, and 1 of 8 reached the group average.
The groups describe businesses of different sizes, not one business over time. Item 19 does not show how revenue builds after opening or how long each business has operated.
Brand charges
Brand charges
| Charge | Amount in the FDD | A year at $145,820 * | A year at $283,698 * |
|---|---|---|---|
| Royalty Fee | 8% of weekly Gross Revenues | $11,666 | $22,696 |
| Brand Fund | 2% of Gross Revenues, weekly; may be raised to 3% | $2,916 | $5,674 |
| Local advertising and search engine optimization, spent by the owner | At least $1,500 a month, of which $454 is paid to the franchisor; may be raised by 25% | $18,000 | $18,000 |
| Technology Fee | $600 to $800 a month | $7,200 | $7,200 |
| Designated Number | $5.49 a month | $66 | $66 |
| Communications Fee | $40 a month for each line; one line assumed | $480 | $480 |
| Total excluding local advertising | $22,328 (15.31% of revenue) | $36,116 (12.73% of revenue) |
Source: Items 6 and 11, 2026 FDD. The last two columns are Averan calculations at the low end of the Technology Fee. A line is required for each on-site manager, administrator, trainer and any employee who talks to clients. Other Item 6 charges: $500 for each administrator trained, $3,500 to $10,000 of dog training for each additional trainer, $1,000 a week of extra training if required, $1,000 a year for Top Dog certification, a $10,000 renewal fee, a $12,500 transfer fee ($2,500 to a family member, employee, controlled entity or another franchisee), and an early termination fee of the greater of $15,000 or 24 months of royalties.
The fixed charges come to about $25,746 a year with one line, and $28,146 at the $800 Technology Fee.* They are the same at any revenue level.
Below $257,459 of annual revenue, the fixed charges are larger than the 8% royalty and 2% Brand Fund combined.* The median business, at $145,820, is below that level; the average business, at $283,698, is above it.
At the lowest business’s $20,391, the charges other than local advertising add to $9,785, or 47.99% of its revenue.* At the highest business’s $1,656,014 they add to $173,347, or 10.47%.*
The Customer Success Team handles leads at no charge for the first 90 days. Its use is required in that period. If it still manages the owner’s leads after 90 days, the charge is $12.00 per lead, and the franchisor may raise these costs by up to 15% a year.
Gross Revenues for royalty include boarding or daycare revenue from dogs boarded outside of or as part of training. An audit is at the owner’s cost, plus 18% interest on any underpayment, if it shows an understatement of 3% or more for any month.
Cost to open
Cost to open
| Line | Low | High |
|---|---|---|
| Initial Franchise Fee | $65,000 | $275,000 |
| Travel and living for initial training | $2,000 | $4,000 |
| Initial Training Fee | $0 | $20,000 |
| Start-up Kit | $6,000 | $7,300 |
| Start-Up Digital Marketing | $5,400 | $27,000 |
| Licenses | $500 | $1,500 |
| Computers, software, office equipment, furniture, phones, answering service | $750 | $4,000 |
| Professional fees | $1,500 | $5,000 |
| Insurance | $1,500 | $3,000 |
| Utilities and operational services | $250 | $500 |
| Vehicle expenses | $0 | $5,000 |
| Vehicle wrap | $3,200 | $5,400 |
| Inventory and supplies | $500 | $750 |
| Additional funds, 3 months | $25,800 | $65,400 |
| Total | $112,400 | $423,850 |
Source: Item 7, 2026 FDD. The high Initial Franchise Fee is the five-unit price, and the high Start-Up Digital Marketing figure represents five territories at $5,400 each. The high Initial Training Fee assumes two additional trainers before opening. Additional funds cover the first three months, from the owner or one staff member at the low end to three full-time trainers at the high end.
The low estimate is $112,400 and the high estimate is $423,850. The high column includes the fee and launch marketing for five territories bought together. Item 7 includes no office or retail lease, stating that owners normally work from home and a vehicle.
The Initial Franchise Fee is $65,000 for one territory. Bought together under separate agreements, 2 units cost $125,000, 3 cost $180,000, 4 cost $230,000 and 5 cost $275,000. Territories bought later pay the then-current fee with no multi-unit discount. Veterans receive $5,000 off the total fee.
$76,400 of the low estimate is paid to the franchisor or an affiliate. That is 68% of $112,400.* The lines marked as paid to the franchisor or an affiliate add to $329,300 at the high end, 77.7% of $423,850.* The cover page prints the range as $76,400 to $319,300.
An owner needs a vehicle that can carry two large dog crates. Item 7 expects one van for every three full-time trainers and allows $0 to $5,000 for 90 days of vehicle costs. A $10,000 non-refundable deposit reserves a territory and is applied to the fee.
Locations
Locations, 2023 to 2025
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End |
|---|---|---|---|---|---|---|---|
| 2023 | 35 | 34 | 1 | 1 | 0 | 1 | 66 |
| 2024 | 66 | 43 | 0 | 1 | 0 | 12 | 96 |
| 2025 | 96 | 16 | 3 | 0 | 1 | 10 | 98 |
| 2023–2025 | 35 | 93 | 4 | 2 | 1 | 23 | 98 |
Source: Item 20, Table 3, 2026 FDD. The three-year totals are Averan sums. Transfers to new owners were 5 in 2023, 2 in 2024 and 2 in 2025.
Franchised territories went from 35 at the start of 2023 to 98 at the end of 2025. 93 opened over the three years and 30 left: 4 terminated, 2 not renewed, 1 reacquired and 23 that ceased operations for other reasons.* The FDD’s risk page also gives 30 for the outlets terminated, reacquired or ceased in that period.
Openings fell from 43 in 2024 to 16 in 2025. Departures were 13 in 2024 and 14 in 2025, so the net gain was 30 in 2024 and 2 in 2025.
The franchisor has no company-owned outlets. It had 3 at the start of 2023 and 1 at the end of 2024, and Item 1 states it operated them until May 2025. Two were sold to franchisees in 2024. The company-owned table prints a 2022 row for California and leaves the 2025 year-end cells blank for North Carolina and the totals; Table 1 shows company-owned outlets going from 1 to 0 in 2025.
7 franchise agreements were signed for territories not yet open at the end of 2025. Tennessee holds 5 of them. Item 20 projects 9 new franchised outlets and no company-owned outlets in 2026.
Questions we get asked
Questions owners ask
How much does it cost to open a Dog Wizard franchise?
Item 7 of the 2026 FDD estimates $112,400 to $423,850. The low figure includes the $65,000 Initial Franchise Fee for one territory and $25,800 of additional funds for three months. The high figure includes the five-unit fee of $275,000 and launch marketing for five territories.
What fees does The Dog Wizard charge?
An 8% royalty and a 2% Brand Fund contribution on Gross Revenues, weekly. The owner must also spend at least $1,500 a month on local advertising, of which $454 goes to the franchisor, and pay a $600 to $800 monthly Technology Fee, $5.49 a month for a designated number and $40 a month for each communications line. On Averan’s figures the fixed charges are about $25,746 a year with one line.*
How much does a Dog Wizard franchise make?
Item 19 reports that 56 franchisee businesses averaged $283,698 in 2025 gross revenue, with a median of $145,820. Revenue is per business, and the 56 businesses ran 96 territories. The 8 businesses covering up to 225,000 people averaged $100,767.
Does The Dog Wizard publish profit figures?
No. Item 19 reports gross revenue only. It gives no figures for wages, vehicle costs or profit.
Is there a minimum sales requirement?
Yes. Item 12 states that after 24 months the franchisor may terminate the agreement if gross revenue is below $8,333 a month for 6 or more consecutive months, or the trailing 12-month average is below $100,000.
How many Dog Wizard locations are there?
Item 20 shows 98 franchised territories open at the end of 2025 and no company-owned outlets. 7 more agreements were signed for territories not yet open, and 9 new franchised outlets are projected for 2026.
Questions worth putting to The Dog Wizard
These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.
- Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
- Which factors does The Dog Wizard see in its highest-selling locations, such as territory, years open and staffing?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Dog Wizard locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It also checks whether you are ready to open another one. It is free and it runs in your browser.
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Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from
Every figure here comes from ITK9 Franchise, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. The Dog Wizard is a trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: ITK9 Franchise, LLC, 2026 Franchise Disclosure Document, issued 4 June 2026.