Woodhouse Spa by sales quartile in the 2026 FDD
Updated 16 October 2026
Woodhouse Spa's 2026 Franchise Disclosure Document (FDD) reports 2025 sales for 81 of its 89 franchised spas, sorted into four quartiles. The FDD is the document a franchisor gives a buyer before a sale. The median spa in the top Woodhouse quartile sold $3,932,921. The median spa in the bottom quartile sold $1,367,978, which is 2.9 times less.
The top Woodhouse quartile averages $4,308,376 and the bottom quartile $1,318,522, a ratio of 3.27. The medians of the same two quartiles give a ratio of 2.9. The averages sit further apart because a few spas at each end pull their quartile's average away from its median.
Woodhouse sales and gift cards by quartile
| Woodhouse group, 2025 | Average sales | Average gift card sales | Gift cards as a share of sales |
|---|---|---|---|
| Top quartile by sales | $4,308,376 | $1,543,466 | 35.8% |
| All 81 spas | $2,406,193 | $851,161 | 35.4% |
| Bottom quartile by sales | $1,318,522 | $486,204 | 36.9% |
The top Woodhouse quartile sells 3.2 times the gift card dollars of the bottom quartile. As a share of each group's own sales, gift cards run 35.8% at the top and 36.9% at the bottom, a gap of 1.1 points. Gift cards track spa size at Woodhouse.
A top-quartile Woodhouse spa sells $1,543,466 of gift cards a year, or $128,622 a month. A bottom-quartile spa sells $486,204, or $40,517 a month. Both hold that cash before any treatment is booked against it.
Royalty on gift cards
About 35 cents of every Woodhouse sales dollar arrives as a gift card, before the treatment happens. Woodhouse collects royalty weekly on point-of-sale sales, so a Woodhouse owner pays royalty on a gift card in the week it is sold. The treatment, and its wages, come later.
The average Woodhouse spa sells $851,161 of gift cards a year. At the 6% royalty, that is $51,070 of royalty paid when the cards are sold. The wages and product for those treatments are paid in the weeks or months the cards are redeemed.
One rent figure at four sales levels
Woodhouse's FDD includes a profit and loss statement for four company-owned spas. Those spas averaged $3,029,450 in sales and $364,432 in lease cost, which is 12.0% of sales. The table applies that same $364,432 to each Woodhouse franchised group.
| Woodhouse group | Average sales | $364,432 as a share of sales |
|---|---|---|
| Top quartile | $4,308,376 | 8.5% |
| Company-owned average | $3,029,450 | 12.0% |
| All 81 franchised spas | $2,406,193 | 15.1% |
| Bottom quartile | $1,318,522 | 27.6% |
The same lease is 8.5% of sales for a top-quartile Woodhouse spa and 27.6% for a bottom-quartile spa, a difference of 19.1 points.
At the company-owned 12.0% rate, a bottom-quartile spa's $1,318,522 of sales would carry $158,223 of rent. The $364,432 lease is $206,209 more than that. A Woodhouse owner with a lease that size needs sales near the company-owned $3,029,450 to bring rent back to 12.0%.
Woodhouse wages
Personnel cost at the four company-owned Woodhouse spas averaged $1,336,933, or 44.1% of sales. A Woodhouse spa staffs a front desk and a manager for every open hour at any sales level. The FDD does not report wages for franchised spas.
At the company-owned 44.1% rate, a top-quartile spa's wages would be $1,899,994 and a bottom-quartile spa's $581,468. The front desk and manager hours are the same at both, so they take a larger share of the bottom spa's sales.
Woodhouse fees and system size
| Item | Woodhouse Spa, 2026 FDD |
|---|---|
| Initial franchise fee | $60,000 |
| Royalty, the share of sales paid to the franchisor | 6% |
| Brand fund | 1.75% |
| Local advertising | 1.75% |
| Technology fee | $550 a month |
| All fees as a share of sales | 9.5% |
| Cost to open | $1,336,897 to $2,022,969 |
Woodhouse Spa had 84 franchised spas at the start of 2025 and 89 at the end. Six opened and one was terminated.
At 9.5% of $2,406,193, Woodhouse fees come to $228,588 a year at the average franchised spa, plus $6,600 of technology fees. The cost to open equals 0.56 to 0.84 times one year of average spa sales.
What the Woodhouse FDD leaves out
Woodhouse's FDD reports gross sales and gift card sales for franchised spas. It does not report treatment-room use, average ticket, rebooking or retail sales. A Woodhouse owner comparing spas needs those four figures from the spas themselves.
A Woodhouse buyer calling current owners asks for booked hours as a share of room hours, the average ticket, the rebooking rate and retail as a share of sales. With the number of treatment rooms, those four figures explain how a spa reaches $1,318,522 or $4,308,376.
The full Woodhouse breakdown is on the Woodhouse Spa unit economics page.
What this means for an owner
A Woodhouse spa collects about 35% of its sales as gift cards and pays royalty on them in the week they are sold. Rent and front-desk wages are set at fixed levels, so they take a larger share of sales at lower volumes. The same $364,432 lease is 8.5% of sales in the top quartile and 27.6% in the bottom. Fees take 9.5% of sales. An owner plans against the bottom and median spas and holds gift card cash against the treatments still owed.
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